Tom Jucarone of Sound Lounge mixes Harrison Ford and global warming together for Conservation International’s arresting new spot about rain forest conservation via BBDO New York.
As a resolute Harrison Ford sits down for his first chest waxing, he explains that the destruction of the rain forest is releasing carbon dioxide into our atmosphere at an alarming rate. “For every bit of rain forest that’s ripped up over there, it really hurts us over here,” he says.
The sound of hair being ripped from his chest jolts our attention. He winces. The pain on Ford’s face is as real as his commitment to saving what’s left of the world’s rain forests.
About Sound Lounge:
New York-based Sound Lounge is an industry leading provider of audio post production services. The studio’s 12 mixing suites are fully equipped with the latest in digital audio technology, including all the gear necessary to perform 5.1 surround sound mixes for cinema and HD. The company is artist-owned and features a staff of mixers who set the standard for creative excellence and technical mastery. Their dedication to quality has earned a loyal patronage from top advertising agencies, television, and film studios nationwide.
Client: Conservation International
Spots Title: Wax
Air Date: May 2008
Agency: BBDO, New York
CCO(s): David Lubars, Bill Bruce
ACD(s): Melinda Ward, Avital Pinchevsky
AD: Melinda Ward
Copywriter: Avital Pinchevsky
Sr. Producer: Ed Zazzera
Exec. Music Producer: Loren Parkins
Production Company: Independent Media, Santa Monica
Director: Janusz Kaminski
Editor: John Murray @ Nomad
FX/SFX: The Mill
Music: “Corduroy” by Pearl Jam
Audio Post: Sound Lounge
Mixer: Tom Jucarone