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‘Hold My Hand’ Celebrates Michael Jackson’s Life

Michael Jackson lives on in an uplifting posthumous music video directed by Mark Pellington at MERGE@Crossroads. From the eerie opening lyrics by MJ himself – “This life don’t last forever” – to the video’s celebratory crescendo, “Hold My Hand” is a celebration of the performer’s vibrant life.

The 3:43 tribute melds archival footage of the King of Pop, the supporting vocals of musical sensation Akon, and a cast picked from diehard MJ fans.

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“Mark was able to beautifully capture the range of emotion from loss to pure joy within the musical capsule that is so poignantly driven by this soulful track,” said MERGE@Crossroads EP, Joseph Uliano.

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“The video is a tribute to all that Michael stands for – life, in all its permutations… love, and its power… A video of memory, healing and joy,” noted Pellington.

Creative Credits

Project: Hold My Hand music video
Client: Sony Music/Epic Records
Artist: Michael Jackson featuring Akon
Production Company: MERGE@Crossroads
Director: Mark Pellington
Editorial Company: Chrome
VFX Company: Prologue Films
Sound Design: Beacon Street Studios



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