Cadbury, official sponsor of the London 2012 Olympic Games, invites one and all to pick a favourite team and sign up to an incredible social media event. Cadbury has launched Spots v Stripes, a multi million pound project designed to rouse the British spirit of play in the build up to the 2012 Olympic and Paralympic games.
Working with a team of creative partners including Fallon, PrettyGreen, and Drum PHD, the home of delightful chocolate has created an in-depth, exciting and groundbreaking campaign.
With a nod to the classic movies Bedknobs & Broomsticks, and Finding Nemo, a special TV ad has been created to launch the campaign and engage potential players to follow ?‚àö√ë‚àö‚â§Spots’s or ?‚àö√ë‚àö‚â§Stripes’s. The commercial features two teams of aquatic creatures, one spotted and one striped, playing a convoluted and theatrical underwater ball game with seaweed balloons.
The spot invites viewers to visit www.spotsvstripes.com and sign up for their favourite team and compete in an array of fun playground games including tiddlywinks, kiss chase and crazy golf. Individual Facebook pages are live where players will log their scores and keep up to date with the national point tally.
To encourage national participation over the next two years heading towards the London Olympics, sporting events for the rival teams will be held across the country at festivals, sports centres and universities.
For more information visit the Cadbury Spots v Stripes Facebook and Twitter pages.
The Spots v Stripes launch commercial was created by Cadbury ih-house production company Glass and a Half Full Productions.
Click here to view the lauch tv spot.
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