In this VFX-driven :60 branding spot from Anonymous’ Andrew Douglas out of 180LA in Los Angeles, a film crew shoots rock climbers atop a treacherous snow-filled mountain when suddenly the Sony professional movie camera comes unglued from the DP’s grip, tumbling hundreds of feet below, shattering into thousands of pieces on the rocks.

With the aid of LA-based The Mill, the camera pieces reassemble into the form of various Sony products such as a laptop computer, HD camcorder and Blu-ray Disc?‚àö√´¬¨¬¢ player. As the electronic devices travel further down the mountain, they again shatter against trees then are put together into new Sony products. The devices eventually make their way into a user’s home and reassemble into the world’s thinnest OLED TV.

About Anonymous Content:
Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.

Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry’s most respected entertainment and branded content. In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.

The Creds:
Client: Sony
Spots Title: Tumble
Air Date: May 2008

Agency: 180LA, Los Angeles
Managing Partners: Peter Cline, Michael Allen
Executive CD: William Gelner
CD(s): Tyler Hampton, Gavin Milner
Art Director: Lindsey Aquino
Copywriter: Jordan Chouteau
Senior Producer: Colleen Wellman
Prod Company: Anonymous Content
Director: Andrew Douglas
EP: Andy Traines
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Production Supervisor: Jennifer Barrons
Producer: Paul Ure

Editorial: Rock Paper Scissors
Editor: Adam Pertofsky
EP: Vicki Tripp

Post/Effects: The Mill
CG Supervisor: Jaime O.Hara
Producer: Gabrielle Gourrier