Pellington Creates a New Morning For Alpha Rev
Merge@Crossroads’s Mark Pellington further established his big-act musical legacy with a trio of artistic videos, for indie-rock sensation Alpha Rev, Grammy-nominated mainstay Moby, and Grammy winners The Fray. Pellington approached each of these videos with his unique abstract narrative style, merging vocal performance with conceptual and thematic imagery.
Alpha Rev’s New Morning is a heartfelt collage of memory and family set among flat and forested landscapes of Austin, Texas where the band hails from. The cast of men, women and children run the gamut from serenity to tumult to mutual embrace, as the video winds through its explosive catharsis and emotional arc.
‘I created these videos on a very small scale and in a highly personal manner-each was a collaboration of trust with the artist. They were open to my interpretation of their lyrics and the creative execution proved fruitful and meaningful,’ noted Pellington. ‘I love doing videos because they are a highly personal form of expression for me, and yet can be open to many interpretations.’
Pellington is attached to direct the remake of The Orphanage for Warner Brothers and producer Guillermo del Toro as his next feature project.
A multimedia and content creation firm, Crossroads offers a clear vision, innovative leadership, and unparalleled reach into the entertainment talent pool.
With headquarters in New York, Los Angeles, Chicago, London, and an affiliate office in Toronto, Crossroads has five divisions: Film, Commercials, Music Videos, New Media, and Creative Services. All offer exclusive talent featuring some of the world top directors, show creators, writers, and producers.
Founded in 1989, Crossroads has been a consistent leader in the development and production of feature films and television programming, as well as producing award-winning commercial and music video content for top-tier brands, agencies and performing artists.
Artist: Alpha Rev
Song Title: New Morning
Label: Hollywood Records
CD(s): Dave Snow, Mike Sarkissian
Prod Co: MERGE@Crossroads
Director: Mark Pellington
DP: Eric Schmidt
EP: Joseph Uliano, Neil Maiers
Producer: Norm Reiss
Editorial Co: MERGE@Crossroads
Editor: Nathan Cox
Colorist: Marshall Plante
Shoot Location: Austin, TX
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