Crossroads Reinforce Melancholy Spirit For Moby

Merge@Crossroads’ Mark Pellington further established his big-act musical legacy with a trio of artistic videos, for indie-rock sensation Alpha Rev, Grammy-nominated mainstay Moby, and Grammy winners The Fray. Pellington approached each of these videos with his unique abstract narrative style, merging vocal performance with conceptual and thematic imagery.

Moby’s One Time We Lived is a stirring yet very calm and still digital exploration of mortality, featuring the legendary techno performer singing against a shuffling panorama of sunsets, palm trees, hillsides, and the glimmering ocean.

Macabre imagery – a floating mask, a bloody finger – occasionally floats over the scene, reinforcing the song’s melancholy spirit and haunting message, while typography delivers poignant reinforcement to the lyrics. This is a very personal and poignant piece for Pellington and was made with a crew of three people.

“I created these videos on a very small scale and in a highly personal manner-each was a collaboration of trust with the artist. They were open to my interpretation of their lyrics and the creative execution proved fruitful and meaningful,” noted Pellington. “I love doing videos because they are a highly personal form of expression for me, and yet can be open to many interpretations.”

Pellington is attached to direct the remake of The Orphanage for Warner Brothers and producer Guillermo del Toro as his next feature project.

A multimedia and content creation firm, Crossroads offers a clear vision, innovative leadership, and unparalleled reach into the entertainment talent pool. With headquarters in New York, Los Angeles, Chicago, London, and an affiliate office in Toronto, Crossroads has five divisions: Film, Commercials, Music Videos, New Media, and Creative Services. All offer exclusive talent featuring some of the world’s top directors, show creators, writers, and producers.

Founded in 1989, Crossroads has been a consistent leader in the development and production of feature films and television programming, as well as producing award-winning commercial and music video content for top-tier brands, agencies and performing artists.


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CREDITS
Artist: Alpha Rev
Song Title: New Morning

Label: Hollywood Records
CD(s): Dave Snow, Mike Sarkissian

Prod Co: MERGE@Crossroads
Director: Mark Pellington
DP: Eric Schmidt
EP: Joseph Uliano, Neil Maiers
Producer: Norm Reiss

Editorial Co: MERGE@Crossroads
Editor: Nathan Cox

Telecine: Rushes
Colorist: Marshall Plante

Shoot Location: Austin, TX Artist: Moby
Song Title: One Time We Lived

Prod Co: Pellington Films
Director: Mark Pellington
DP: Matt Roe
EP: Mark Pellington, Matt Roe
Producer: Matt Roe

Editorial Co: Pellington Films
Editor: Matt Roe

Post/Effects Co: Oishii Creative
Lead VFX/Inferno Artist: Ismael Obregon

Telecine Co: Pellington Flms
Colorist(s): Michael Perdew
Artist: The Fray
Song Title: Syndicate

Prod Co: MERGE@Crossroads
Director: Mark Pellington
DP: Eric Schmidt
EP: Joseph Uliano, Neil Maiers
Producer: Norm Reiss

Editorial Co: MERGE@Crossroads
Editor: Nathan Cox

Telecine: Rushes
Colorist: Gino Panaro

Shoot Location: Hollywood, CA

RELATED LINKS
www.crossroadsfilms.com
www.mergefilms.com

Read more: http://www.trustcollective.com/portfolio/content/crossroads_2010mv.php#ixzz0kcNgjDm8
Attribution: Written content created by TRUST: http://www.trustcollective.com
Under Creative Commons License: Attribution Share Alike




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