Verizon Makes The Best of Winter With Absolute

Winter can be tough – snow, ice and perpetual darkness are an invitation to stay safe and warm indoors. But recreating the winter elements is an awesome challenge for a post house, as Absolute shows in a recent spot promoting the NHL Mobile feature for Verizon Wireless.

Tarmac, finished in collaboration with McCann Erikson and Believe Media, starts with a panoramic shot of a snowbound airport and then switches to an interior view of the terminal, where crowds of weary travellers prepare to hunker down for the evening after their flights are cancelled.

?‚àö√ë‚àö‚â§It a solid sheet of ice out there’s, the airline announces. Two marooned and opposing NHL teams ?‚àö√ë‚àö¬®the Washington Capitals and the Philadelphia Flyers ?‚àö√ë‚àö¬® are hardly content to simply sit out the storm, however, and they soon lace up their skates for an impromptu outdoor hockey match, skating ferociously beneath the wings of an immobile airliner while passing the puck around a mobile obstacle course of airport vehicles.

Absolute, led by CG Artist Minh Nguyen Ba, brought this winter wonderland to life by creating the icy tarmac, the zooming hockey puck, and the players skates in CG. Lead Flame ops Dirk Greene and Daniel Morris led a team that created the snow FX populating the outdoor environment. Additional FX included the creation of a stack of errant suitcases for one daring hockey player to leap in his pursuit of the puck.

Founded in 2004 Absolute is a high-end VFX studio working within the commercial, emerging media, music video, and film communities. With offices in New York and London, Absolute over the years has collected numerous industry accolades including two BTAA awards, a D&AD pencil, a Cannes Lion, an APA Collection Diamond, three Andy wins and an MTV video statue.

Client: Verizon
Spot Title: Tarmac, Encore
Airdate: January 2010

Agency: McCann Erikson, NY
ECD: George Dewey
Group CD(s): Chris Quillen, Mike Joiner
CD: Yana Goodstein
AD: Yana Goodstein
Copywriter: Mike Joiner
Director Verizon Production: Michele Ferone
Producer: Eric Tao

Production Company: Believe Media/LA
Director: Gerard De Thame
Producer: Fabyan Daw

Editorial: jumP/NY
Editor: Michael Saia
Managing Director: Dee Tagert

Telecine: Nice Shoes

Post VFX: Absolute NY
Lead Flame: Dirk Greene, Daniel Morris
Additional Flame: Nathan Kane, Krispy Cornwell
Lead CG: Minh Nguyen Ba

Audio Post: Blast NY
Mixer(s): Gerard Collins, Joe O’Connell


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additional source: Absolute website

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