Anonymous Pumps Out Lexus Hybrid Spot for Team One

Anonymous Content Director Andrew Douglas, via Team One, recently completed a compelling :60 promoting Lexus’ line of hybrid vehicles. The spot is a masterpiece of choreography and a beautiful ode to the luxury car maker’s foresight. Milestones features swarms of Lexus hybrid vehicles, often viewed from overhead and often from on-the-ground camera angles, flocking in choreographed patterns across a giant paved surface.

As a voiceover explains how far out in front of the competition Lexus was in introducing its line of hybrid cars (when the first one debuted, Facebook was run out of a dorm room, YouTube didn’t exist, and more people had land lines than cell phones), the onscreen autos form corresponding shapes – a gas pump, a rotary telephone – until the entire herd comes together to form the elegant “H” encased in a circle that is the Lexus hybrid logo, a symbolic act reinforcing the company’s dominance in the field of green vehicles.

Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.

Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry’s most respected entertainment and branded content.

In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.

Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project.

They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. Anonymous is responsible for producing such features as 44 Inch Chest, 50 First Dates, Babel, Case 39, Eternal Sunshine of the Spotless Mind, Smiley Face and Rendition to name a few.

Its commercial arm has been part of many of the industry’s most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.

Click here to view Lexus Hybrid commercial.


Client: Lexus
Spots Title: Milestones
Air Date: March 2010

Agency: Team One Advertising
Art Director: Emily McDowell
Copywriter: Molly Grubbs
CD(s): Craig Crawford, James Hendry
Agency Producer: Beth Hagen
EP: Jennifer Weinberg
Group Account Director: Jim Ryan

Prod Company: Anonymous Content
Director: Andrew Douglas
EP/Head of Commercials: Dave Morrison
Head of Production: SueEllen Clair
Producer: Scott Kaplan

Editorial: Butcher Editorial
Editor: David Henegar
Assistant Editor: Kelly Henson
EP: Rob Van
Producer: Chrissy Hamilton

Post/Effects: Brewster Parsons
VFX Supervisor/CD: Simon Brewster
CG Supervisor: Matthew Lamb
EP: Darcy Parsons
Producer: Evan Way

Shoot Location: Los Angeles, CA


Read more:
Attribution: Written content created by TRUST:
Under Creative Commons License: Attribution Share Alike

0 responses to “Anonymous Pumps Out Lexus Hybrid Spot for Team One”