Furthering their long-standing creative relationship with FX Network, the channel again tapped The Arsenal, the multimedia production company representing a diverse roster of international talent, and directors Onesize to create the promotional campaign for it new show Justified, based on an Elmore Leonard character, set to premiere next month.
The main spot depicts a violent clash inside a house between a shotgun-toting bad guy played by Walton Goggins (The Shield) and series star Timothy Olyphant (Deadwood). Directors Kasper Verweij & Rogier Hendricks of the design/production collective Onesize used an innovative 3D camera mapping technique involving high res still photos juxtaposed with live action sequences that, when coupled with sound design, creates a dramatic ?‚àö√ë‚àö‚â§suspended moment in time’s effect.
The Arsenal and FX Network have collaborated numerous times in the past, most recently on promos for the show Nip/Tuck, resulting in a Best of Show nod at the 2009 PromaxBDA Awards; and the promo campaign for the show Dirt, which won a PromaxBDA Gold for Design in 2009 as well.
About The Arsenal:
The Arsenal is a multimedia production company representing a diverse and exciting international talent roster including Director/Designers Onesize, Kaktus, Visual Art and Emmy Award Winner, Vonetta Taylor, Live Action Directors Joel Peissig and newcomer Zeke Anders.
Dedicated to producing innovative design driven productions for our clients across all media platforms, Arsenal is known for its work producing commercials, web based content, music videos, short films and experiential installations. For more information: http://thearsenal.tv
Client: FX Network
Project: Justified promo (:30)
Agency: FX Network, Los Angeles, CA
EVP, Marketing & On-Air Promos: Stephanie Gibbons
SVP, On-Air Promotions: John Varvi
Creative Director: Ethan Adelman
VP of Production & Special Projects: Kenna McCabe
Director of Production: Julie Graham
Producer: Elizabeth Knight
Production Company: The Arsenal, Los Angeles, CA
Director/Designers: Onesize (Kasper Verweij & Rogier Hendricks)
Executive Producer: Michele Maples
Visual Effects: Onesize
Line Producer: Rayna Saslove
DP: Allen Daviau