Superfad Takes Shakira on a Wild Journey for SEAT

Superfad has produced a dazzling animated SEAT commercial for agency Atletico that combines a myriad of animation styles and techniques with live action, visual effects and architectural design. At the center of the eye-popping spot is international superstar Shakira who is about to embark on a European tour, which is sponsored by SEAT.

“This job encompasses every bit of animation and live action knowledge we have amassed over the years,” comments Superfad Creative Director Adam Parry. “The clients and the agency Atletico have been a real dream to work with and Shakira had to take a leap of faith and trust us to take her on this fantastic visual journey. We’ve had a blast every step of the way.”

2D motion graphics & graffiti design, live action with dancers and glitter explosions, 8 bit pixel style animation, full 3D city build & animation and a stop frame animation shoot mixed with 3D characters are all part of the otherworldly commercial. The project took about eight weeks to produce and can be seen throughout Europe.

The spot and brand affiliation link the young, sporty image of SEAT with the musical talent of Shakira, who is currently enjoying great success with her latest album “She Wolf.”

Superfad is a brand-driven design and live action production company. A collective of designers, directors, animators, and artists; their mission is to see brands in unexpected ways and to express a brand voice in an undeniably original fashion.

Superfad work runs counter to the trend of design studios who present a singular house style. With offices in Los Angeles, New York, Seattle and London, their work is informed by a wide array of cultural and intellectual influences. Fine art, science, math, and literature are fused with illustration, photography, and technology to produce stunningly original imagery.

Superfad was founded in 2001 and has produced award-winning work for many of the most respected brands worldwide. Honda, Sony, Target, Adidas, and AT&T are just a few of the companies who have turned to Superfad for inspired branding.

CREDITS
Shakira – Good Stuff

Atletico International Advertising S.L.
Production Company/Animation Company: Superfad Production Services: Propaganda Print Production Company: Laiguana Print Design: Superfad Print Post Production: Hogarth

Client: SEAT S.A.
Marketing Communication:
Advertising: Silvia Balart, Ana S?°nchez
Sponsoring: Friedo van Gelder, Anah?? Stoll

Atletico International Advertising S.L.
Agency Executive Creative Director: Arndt Dallmann Agency Managing Director: Paul Gross
Agency Creative Directors: Jason Bramley, Jonny Biggins
Art Director: Steven Hanson
Copywriter: Ben Carson
Designer: Daniel Mascarenhas
Agency Producer: Christian Santiago M?©trailler
International Client Service Director: Chacho Hernandez Wolters
Account Executive: Daniel Michahelles

Production/Animation Company: Superfad
Creative Director: Adam Parry
Executive Producer: Stuart Robinson
Producer: Josephine Gallagher
Assistant Producer: Samantha O’Keefe
Live Action Producer: Amelia Wise
Art Director: Clayton McDermott

Section Directors:
Nina Pfeifenberger- Under the Sea
Alex Turvey- Space
Clayton McDermott- Deep Sea

Designers: Chris Thompson, Adam Willis , Jimi Crayon, Gillian O’Connor, Carlos Nieto
2D Animation: Bethan Algieri, Chris Thompson, Joe Philips Head Of 3D: J?©r?¥me Haupert

RELATED LINKS
www.superfad.com




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