Anonymous Wins Big in Washington State Lotteries
Anonymous Content Director PES, via Cole & Weber United, created an amusing stop motion spot promoting the various games in the Washington State Lottery.
It’s Coming, It’s Here crafts an interesting story without any human characters; set in a vibrant world, the colorful :30 tracks the movement of armadas of giant red and yellow lottery balls as they roll across a countryside populated with iconic Washington State landmarks: the Seattle Space Needle, snow-capped mountains, a patchwork of rich agricultural land.
After journeying across the state – sirens blaring along with urgent marching music, as though war is afoot – the two groups line up across from one another in a verdant field. Instead of battling, however, the two groups mesh into one variegated jumble as a voiceover announces that Powerball and Mega Millions have come together at last in the Washington State Lottery.
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Client: Washington Lottery
Spots Title: It’s Coming, It’s Here
Air Date: February 2010
Agency: Cole & Weber United
EP: Pete Anderson
Copywriter: Jacob Baas
CD: Scott Fero
Agency Producer: Matt Ralston
Prod Company: Anonymous Content
EP: Danielle Peretz
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Scott Pourroy
Production Supervisor: Jeremy Ellis
Editorial: Homestead Editorial
Editor: Sam Welch
Post/Effects: LA Liquid
Sound Design: Lime
Music: Analogue Muse