Anonymous Wins Big in Washington State Lotteries

Anonymous Content Director PES, via Cole & Weber United, created an amusing stop motion spot promoting the various games in the Washington State Lottery.

It’s Coming, It’s Here crafts an interesting story without any human characters; set in a vibrant world, the colorful :30 tracks the movement of armadas of giant red and yellow lottery balls as they roll across a countryside populated with iconic Washington State landmarks: the Seattle Space Needle, snow-capped mountains, a patchwork of rich agricultural land.

After journeying across the state – sirens blaring along with urgent marching music, as though war is afoot – the two groups line up across from one another in a verdant field. Instead of battling, however, the two groups mesh into one variegated jumble as a voiceover announces that Powerball and Mega Millions have come together at last in the Washington State Lottery.

Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.

Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry’s most respected entertainment and branded content. In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access.

Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.

Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels.

Anonymous is responsible for producing such features as 44 Inch Chest, 50 First Dates, Babel, Case 39, Eternal Sunshine of the Spotless Mind, Smiley Face and Rendition to name a few. Its commercial arm has been part of many of the industry’s most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.

Client: Washington Lottery
Spots Title: It’s Coming, It’s Here
Air Date: February 2010

Agency: Cole & Weber United
EP: Pete Anderson
Copywriter: Jacob Baas
CD: Scott Fero
Agency Producer: Matt Ralston

Prod Company: Anonymous Content
Director: PES
EP: Danielle Peretz
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Scott Pourroy
Production Supervisor: Jeremy Ellis

Editorial: Homestead Editorial
Editor: Sam Welch

Post/Effects: LA Liquid

Sound Design: Lime

Music: Analogue Muse


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