Just in time for Valentine’s Day, Asylum, under the guidance of lead animator Mike Warner and lead inferno artist Rob Trent, with Go Films Director Tim Hamilton and Fire Station, created a nefarious cluster of anthropomorphic flowers promoting Teleflora’s beautifully hand-arranged bouquets.
“Teleflora’s Talking Flowers- Mr. Warmth,” begins with a vain and smug office worker staring into her mirror as she fends off her polite but mousy colleague who needs assistance with paperwork. When an office sycophant swoops in to deliver her a cardboard box of flowers, the woman snatches them with a look of supreme self satisfaction. She is alarmed, however, to see the cantankerous bunch of wilted and discolored flowers explode from the box.
“Who sends flowers in box?” one of the flowers demands, its pedals opening and closing to sputter his complaints. “That’s the same thing cigarettes and dead people come in. Is it your cousin, or did you meet him in prison?” The woman slams the box in horror. Meanwhile, her mousy coworker is delighted to see a Teleflora deliveryman approach her with a beautiful keepsake vase full of the company’s hand-arranged flowers.
Asylum Exec Producer Mike Pardee notes, “We’re really proud of this work. Mike (Warner) did a great job animating the flower’s movement to match Don Rickles’ V.O. which gave the flower a unique personality. Once the animation was done, Rob (Trent) composited the animated flowers back onto the live action plates.” Throughout the post process Asylum’s 3D lighting team played an essential part in integrating the 3D flowers into each shot.
Asylum is a premier visual effects and design company, handling high-profile features, commercials, music videos, and emerging media content for web and mobile platforms. Asylum’s team is currently working on Sorcerer’s Apprentice, a feature slated to premier July 2010.
Past feature projects include films such as Terminator Salvation, The Curious Case of Benjamin Button, Pirates Of The Caribbean ll & lll, Master And Commander: The Far Side Of The World (Academy Award and BAFTA nominated), Moulin Rouge, Minority Report, Tony Scott’s D?¬¨¬©j?? Vu, Man on Fire & Domino and Ridley Scott’s Black Hawk Down.
Asylum has done spot work for brands such as Halo 3:ODST, Porsche, Hershey’s, Nike, Sony Playstation, Coke, BMW, Gatorade and Apple. In addition, Asylum Design has created award winning title and graphic design work for such films as Bedtime Stories, X-Men I & II, The Island, Bad Boys II and XXX, as well as Tim Burton’s Charlie and the Chocolate Factory and Alice in Wonderland.
Spots Title: Teleflora’s Talking Flowers – Mr. Warmth
Air Date: February 2010
Agency: Fire Station
Assistant Producer: Tim Munday
Producer: Carolyn Casey
Prod Company: Go Films
Director: Tim Hamilton
VFX Producer: Mark Kurtz
VFX Coordinator: Jennie Burnett
EP: Michael Pardee
Lead Inferno Artist: Rob Trent
Comp: Tim Davies
Conform: Alex Gomez
CG Supervisor/Lead Animator: Mike Warner
Tracking: Michael Lori
Texture: John Hart
Lighting: Eric Pender
Matchmoving: Jason Locke
Roto: Daniel Linger, Stephanie Ide, Kenneth Lui
Shoot Location: LA
Leave a Reply