ESPN NASCAR Is Anyone’s Race With Zoic

‘Dominoes,’ the first spot in ESPN new campaign for the NASCAR Nationwide Series, conveys the fast and unpredictable action of the series – where up-and-comers get a shot at beating seasoned drivers. Using the tagline IT’S ANYONE’S RACE, we tell the story of a driver who manages to sneak his way to the front of the pack when a fight for the lead turns into a massive pile-up.

Through a combination of CGI animation and cutting edge facial capture technology, Zoic and agency Wieden + Kennedy were able to create a hyper-real environment containing expressive human characters. With the hard driving soundtrack of Metallica ‘Master of Puppets,’ ‘Dominoes’ captures the intensity of NASCAR and showcases the fine line between winning and losing.

Zoic Studios
Zoic is an award-winning Digital Studio involved in producing lauded commercials and viral advertising as well as innovative content for episodic television, feature films and the gaming industry. From visual effects, to live action production and specialty shooting, Zoic Studio imprint can be seen in such compelling entertainment as True Blood, Fringe and Dollhouse; spots for Mountain Dew, ESPN, Craftsman, HP and VW, as well as innovative projects for EA, Gamefly and Sony. Zoic Studios has offices in Los Angeles and Vancouver.

About Wieden+Kennedy
Wieden+Kennedy is an independent, creatively led advertising agency that creates strong and provocative relationships between good companies and their consumers. Wieden+Kennedy has helped create some of the strongest brands in the world and, in the process made clients like Nike, ESPN and Miller High Life a part of popular culture.

Creative Directors Stuart Jennings
Copywriter Luke Behrends and Heather Larimer
Art Director Cyrus Coulter
Producer Dan Blaney
Account Team Matthew Mauriello and Mark Williams
Executive Creative Directors Todd Waterbury and Kevin Proudfoot
Agency Head of Content Production Gary Krieg

Production Company Zoic Studios
Director Loni Peristere
Executive Producer Steve Schofield and Erik Press
Editorial Company Zoic Studios
Editor Dmitri Gueer
Post Producer SeanTompkins and Michael Crapser
Post Executive Producer Erik Press

VFX Company Zoic Studios
Executive Producers Steve Schofield and Erik Press
VFX Supervisor Chris Jones
Director Loni Peristere
Editor Dmitri Gueer
Fx Directors Kevin Struckman and Mike Rhone
Flame Artist Steve Meyer
Pre-Viz and Layout Chris Desantis
Lighting Director Michael Cliett
3-D Supervisor Andy Wilkoff
VFX Producer Michael Crapser and Sean Tompkins
CG Supervisor Brad Hayes
Animators Brian White, Teague Christie, John Lima, Michael Davidson, Geoffrey Mark,
Brad Mullinuex, Trevor Adams, Peter Nye
Composite Supervisor Nate Overstrom
Compositors Dayna Mauer, Renaud Talon, Ken Littleton, Dan Weber, Chris Irving,
Chris Jones
Music+Sound Company
Composer Metallica
Sound Designer Brian Emrich/ Trinitite Inc.
Song (if applicable) ‘Master of Puppets’
Label Rhino Entertainment (Warner)
Mix Company Sound Lounge
Mixer Philip Loeb

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