JSM Owner and Composer Joel Simon, working with CHEIL Worldwide and Crossroads UK, led the music production and sound design teams on a mesmerizing :30 promoting the Internet capabilities of the new Samsung Omnia II smart phone. The spot, which features an Olympic motif inspired by next month’s Winter Games in Vancouver, displays the deft skill and artistry of JSM’s creatives and talent to perfectly synch an original score and sound design to even the trickiest commercial ventures.
Urban Olympic Games stars a hip young city dweller rambling about town, Omnia II in hand, gazing at Olympic Internet coverage. So clear and engaging is the content that his urban environment merges with the onscreen arenas of athletic heroics, transforming an escalator into a steep ski slope, a commuter train into a bobsled track, and a building lobby into an ice rink complete with figure skater. Simon’s composition perfectly complements the action with a piano-heavy riff that ticks up and down as the onscreen action lessens or intensifies. The sound design is pitch perfect as well, with rocketing noises accompanying the acceleration of the skis and bobsled down the slope.
“All of us at JSM were both proud and flattered that CHEIL called on us in to play such a key role in a major new Samsung product launch,” noted Simon. “This was a very complex underscore and sound design project with a very tight turnaround. We worked intimately with the agency and production team every step of the way to coordinate all the production elements and turn out a beautiful final product.”
NYC-based JSM has been an original music and sound design leader for the world’s most influential and compelling brands for over two decades. Constantly evolving, JSM remains ahead of the curve by securing the finest creative musical talent while always nurturing their unique vibe and imaginative vision. Housed in a 20,000 square foot facility in Chelsea, JSM maintains 12 state of the art recording studios and suites, making it one of NYC’s most comprehensive recording playgrounds.
Led by Owner/CD Joel Simon, JSM has always viewed its clients as creative partners. By embracing new ideas and striving for powerful solutions, JSM talent has garnered countless gold and platinum records, Grammys, Emmys, as well as every advertising award imaginable. JSM has worked with agencies such as CP+B, Ogilvy, DDB, BBDO, Saatchi & Saatchi and brands like Burger King, IBM, Amstel, Motorola, and Diet Pepsi to name a few.
Client: Samsung Electronics HQ Korea
Spot Title: “Urban Olympic Games”
Air Date: February 2010
Agency: CHEIL Worldwide Headquarter Seoul/Korea
VP/Global Account Director: Martin Kang
Account Director: Arnold Lee
Agency Producer: Heiki Windfelder
Executive Creative Director: Alistair Wood
Prod Company: Crossroads Films UK
Director: Terence Stevens-Prior
DP: Paul Herley
EP: Carly Stone
Producer: Hera King
Post/Effects: Acht Frankfurt Digital Solutions
Avid Editor(s): Piers Douglas, Bastian Ahrens
Flame Artists: Heiko Leitsch, Ralf Drechsler
3D Artist: Johannes Schl??rb
Producer: Heiko Winkler
Composer(s): Joel Simon, Adam Elk, John “Scrapper” Sneider
Sound Design: JSM
Sound Designer: Jim Nicholson
Executive Producer: Joel Simon/Ross Hopman
Talent: UK Cast
Hero: Jack Wilson
Ice-Skater: Lucy Morgan
Shoot Location: London
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