TEAK Takes a Pass at Bear Naked
On the heels of their recently launched multimedia campaign introducing Google’s highly anticipated Nexus One smartphone, SF-based content creation specialists TEAK continue their longstanding relationship with Amazon Advertising by completing a :60 banner ad promoting Bear Naked Granola cereal. TEAK handled production, editorial and post for the ad, which features rotating scenes set against a startling variety of terrain and a large cast playing parts as diverse as a firefighter, a skateboarding teenager, and a suburban mom.
Passing features a sequence of scrolling screen shots, each focusing on a distinct character munching from a bag of Bear Naked Granola cereal while standing in one of a number of unique settings, which range from urban parks to beaches to nature trails. To the right of this scene, the next screen shot waits in queue. Once the character has enjoyed their snack, they appear to pass the bag into the next screen, their shot slides away, and a new snacker-in-waiting appears to the right, against another totally unique backdrop.
The plethora of characters and scenes is a testament to TEAK’s seamless production and post capabilities. “We’ve been working with Amazon for several years now, so they knew they could count on us to deliver on many levels when they conceptualized this visually diverse project,” noted TEAK Founder and EP Greg Martinez. “We’ve built a multifaceted crew that’s able to expertly handle production, editorial, post, and just about anything else from concept to final cut.”
TEAK is a San Francisco-based collective of film, editorial, animation and interactive content creators whose medium is everything digital. The dynamic full-service production, post-production, motion graphics, and interactive media studio features a roster of directors, editors, VFX artists, designers, animators and web developers who form a creative think tank of talent that crafts unique viral campaigns, commercials, and branded entertainment.
TEAK strives to deliver a complete online brand experience with a custom-built integrated digital development center, where they do digital planning and front and back-end site building, and create branded content, including video shooting, editing, and animating. TEAK’s clients include major ad agencies and direct-to-client relationships with brands such as Google and Sony.
Client: Bear Naked Granola
Web Banner: Passing
Launch: January 2010
Agency: Amazon Advertising
Art Director: Jen Ward
ACD: Tonya Merke
Producer: Patti Bott
CD/Co-Owner: Lynda Pearson
Director of Broadcast and Interactive: Amanda Moody
Prod Company: TEAK
Director: Jen Ward
DP: Svetlana Cvetko
EP: Greg Martinez
Editor: Alex Hauser
Producer: Annie Sloan
Post/Effects: Alex Hauser
Music: “Come on Kids” from APM Music
Sound Design: One Union Recording
Sound Designer: Joaby Deal