Rabbit and Team One Take Lexus for a Spin

Produced by NYC-based Rabbit, Belgian director Raf Wathion blends in-camera trickery with VFX for a recent Lexus LS campaign via Team One, El Segundo.

Rabbit is a Production Company based in New York and Brussels with a ‘new school ethos’ that consistently adapts to the ever changing landscape of motion picture production. “Throughout literature, folklore and pop culture, the Rabbit is known to be a mischievous sort. An upstart. A shape-shifter. The loveable prankster.”

Team One is the 300 strong creative boutique from within the Saatchi & Saatchi network, a member of the Publicis Groupe SA. Team One has won Effies and a mulitude of Creative and Research awards, but are mostly recognised by their clients for the contribution that they make to ‘the bottom line’. Team One are a diverse group of hungry, curious individuals, who are never satisfied with the status quo.

CREDITS

Client: Lexus

Spots Title: Turn Table

Air Date: October 2009

Agency: Team One Advertising

CCO: Chris Graves

GCD(s): James Hendry, Craig Crawford

Copywriter: Molly Grubbs

Art Director: Ryan Fluet

Exec Producer: Jennifer Weinberg

Producer: Helen Park

Prod Company: Rabbit

Director: Raf Wathion

DP: Stephen Blackman

EP: Douglas Howell, Anura Idupuganti

Producer: Fred Vrancken

Editing Company: Butcher

Editor: Dave Henegar

Music: Robot Repair

Composer: Kael Alden

Executive Producer: Doug Darnell

Post Production: The Mill, Los Angeles

Executive producer: Sue Troyan

Producer: Arielle Davis

Shoot Attend: John Leonti

Lead Flame artist: Giles Cheetham

Assistant Artists: Ant Walsham, Billy Higgins, Gavin Camp, Mike Plescia, Shane Zinkhon

CG Lead: John Leonti

CG Artist(s): Michael Panov, Meng-Yang Lu

Shoot Location: Hollywood, CA

RELATED LINKS:

www.rabbitcontent.com

www.teamone-usa.com




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