Produced by NYC-based Rabbit, Belgian director Raf Wathion blends in-camera trickery with VFX for a recent Lexus LS campaign via Team One, El Segundo.
Rabbit is a Production Company based in New York and Brussels with a ‘new school ethos’ that consistently adapts to the ever changing landscape of motion picture production. “Throughout literature, folklore and pop culture, the Rabbit is known to be a mischievous sort. An upstart. A shape-shifter. The loveable prankster.”
Team One is the 300 strong creative boutique from within the Saatchi & Saatchi network, a member of the Publicis Groupe SA. Team One has won Effies and a mulitude of Creative and Research awards, but are mostly recognised by their clients for the contribution that they make to ‘the bottom line’. Team One are a diverse group of hungry, curious individuals, who are never satisfied with the status quo.
CREDITS
Client: Lexus
Spots Title: Turn Table
Air Date: October 2009
Agency: Team One Advertising
CCO: Chris Graves
GCD(s): James Hendry, Craig Crawford
Copywriter: Molly Grubbs
Art Director: Ryan Fluet
Exec Producer: Jennifer Weinberg
Producer: Helen Park
Prod Company: Rabbit
Director: Raf Wathion
DP: Stephen Blackman
EP: Douglas Howell, Anura Idupuganti
Producer: Fred Vrancken
Editing Company: Butcher
Editor: Dave Henegar
Music: Robot Repair
Composer: Kael Alden
Executive Producer: Doug Darnell
Post Production: The Mill, Los Angeles
Executive producer: Sue Troyan
Producer: Arielle Davis
Shoot Attend: John Leonti
Lead Flame artist: Giles Cheetham
Assistant Artists: Ant Walsham, Billy Higgins, Gavin Camp, Mike Plescia, Shane Zinkhon
CG Lead: John Leonti
CG Artist(s): Michael Panov, Meng-Yang Lu
Shoot Location: Hollywood, CA
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