Absolute Gets Naked for Valley Lodge Music Video
Absolute temporarily suspended its no-shirt, no-shoes, no-service policy to finish the latest video for Brooklyn-based power pop band Valley Lodge. All of My Loving is set in a bizarre household in which every piece of furniture – from the beds to the tables to the toilet – is comprised of totally nude live-action male human bodies or parts of bodies. While the actors wore underwear during the shoot, Lead Flame Artist James “Krispy” Cornwell used his visual magic to make the clothing disappear by giving it the texture and color of skin.
Mekanism’s Dave & Rory directed the funky, upbeat video, which follows the loose narrative path of a somewhat bewildered (but fully clothed) man stumbling through his daily routine in the austere house: ironing his laundry on a human ironing board, relaxing on a reclining chair and ottoman made of bodies, and, finding one lamp made of an attractive female, guiding her to his bed – comprised of six men on all fours herded together – and flipping a human finger protruding from the wall to douse the lights and end the story.
Aside from making the actors appear to be nude, Absolute added lighting to give the video a more finished look and built the human furniture by combining Mekanism’s three takes (done from different heights and angles) using multiple video layers.
Founded in 2004 by David Smith, one of world’s leading Flame artists, Absolute is a high-end VFX studio working within the commercial, emerging media, music video, and film communities.
With offices in New York and London, Absolute over the years has collected numerous industry accolades including two BTAA awards, a D&AD pencil, a Cannes Lion, an APA Collection Diamond, three Andy wins and an MTV video statue. The New York office opened in 2007, helmed by CD Dirk Greene, to further facilitate Absolute’s international client roster with a growing Flame and CG service. www.absolutepost.com
Directors: Dave & Rory (repped by Mekanism)
Producer: Margaux Ravis
Creative: Dave Clark, Rory Hanrahan, Margaux Ravis
Production Company: Yard Sale Productions
DP: Malcolm Murray
Executive Producer: Katie Matson
Line Producer: Brian Quinlan
Human Furniture Consultants: Tavi Stutz, Aaron Berk
Visual Effects Company: Absolute Post
VFX Flame Artists: Dirk Greene, James ‘Krispy’ Cornwell
Assists: Tim Andrews, Kristine Nordella, Warren Paleos, Michel Smith, Mark Epstein, Ross Goldstein
VFX Producer: Nirad Russell
Telecine: Fergus McCall, The Mill
Editorial Company: Final Cut
Editor: Carlos Arias
Editorial Producer: Viet-An Nguyen
Editorial Executive Producer: Rana Martin