Crossroads Shows What Time It Is With Swatch
Crossroads Director Harvey in collaboration with RH Advertising, just completed a beautiful spot for watchmaker Swatch. The :30 Seasons spot, used a number of imaginative techniques to create a surreal and abstract golden snowball fight that appears to take place in the vastness of deep black space.
Seasons opens on what appears to be a shimmering golden meteor whistling toward the camera in slow motion through space and exploding in a cloud of dust and glitter that settles in extreme slow motion on a previously hidden woman, who appears as a stylishly dressed silhouette. The mesmerizing figure then flings a golden snowball into space, setting off a spectacular golden-glittery snowball fight between countless similar gold-silhouetted characters.
The glitter highlights modern snow jackets, amazing directional hairstyles, snow shades and footwear in this happening crowd. The spot closes with a golden snowball whistling toward the camera and exploding into a shower of sparks falling through the blackness to reveal the beautifully lit Perles D’Encre Swatch watch sparkling in the darkness, the fallout of the snowball shimmering around it.
The music, handled by Point Blank, London is a perfect complement to the mysterious snowballs hurdling through space and exploding. Magical twinkles over the exploding snowballs and the Swatch reveal add to the awe of the event and create a wondrous sense that something special and valuable is being revealed.
Post house Envy, worked closely with Harvey in the studio, monitoring the blacked out set and gold glitter snowballs.
“It was a very messy shoot in that glitter covered everyone and everything,” stated Harvey. “While technically challenging from various angles, we were able to come up with a number of techniques that simplified and sped up the process.”
A multimedia and content creation firm, Crossroads offers a clear vision, innovative leadership, and unparalleled reach into the entertainment talent pool. With headquarters in New York, Los Angeles, Chicago, London, and an affiliate office in Toronto, Crossroads has five divisions: Film, Commercials, Music Videos, New Media, and Creative Services. All offer exclusive talent featuring some of the world’s top directors, show creators, writers, and producers.
Founded in 1989, Crossroads has been a consistent leader in the development and production of feature films and television programming, as well as producing award-winning commercial and music video content for top-tier brands, agencies and performing artists.
Spot Title: Seasons
Air Date: December 2009
Agency: RH Advertising
CD: Franco Reda
Client Director: Matthew Howells
Client Support: Paula Chapman Weston
Prod Company: Crossroads
Producer: Francesca Barnes
EP: Carly Stone
Colorist: Simone Grattarola
Post Production: Envy, London
Lead VFX: Marcus Dryden
Nuke: Olivia O’Neil
VFX Support/Particle Generation: James Knopp
3D: Howard Bell
Producer: Rachel Stones
Music: Point Blank, London
Composer: Eddie Yanez