Walgreens Turns A Blind Eye On Higher Prices

Bicoastal design studio Blind, in collaboration with Downtown Partners Chicago, creates a memorable branding campaign that takes us on dazzling CG journey into the world of low prices for Walgreens.

Designed and directed by Blind’s Vanessa Marzaroli, House is the first in a series of three :30s which celebrate the launch of Walgreens’ new “Affordable Essentials.” Focusing primarily on the products Americans use most often, we observe a stunning array of brand name products swirling to life across a lush, brilliantly designed landscape.

Blind, a multi-disciplinary design, motion graphics, animation, visual effects, live-action, editorial, print and broadcast design studio with offices in Santa Monica and NYC, taps into diverse intellectual and creative resources to come up with compelling results. Since 1995, Blind has been pushing beyond the expected, offering clients a new way to see with award-winning design. A few things remain constant amidst this design/production powerhouse’s constant drive to reinvent itself: the abilities to engender surprise and produce projects from conception to reality.

Blind’s creative team has built an uncommon level of respect in the advertising and entertainment communities via cutting-edge campaigns for brands such as Xbox, Showtime, Bright House Networks, DirecTV, OppenheimerFunds, McDonald’s, Scion, and recording artists including Gnarls Barkley, The Raveonettes and Justin Timberlake to name a few.


CREDITS

Client: Walgreens
Spots Title: House
Air Date: October 2009

Agency: Downtown Partners Chicago
Creative(s): Joe Stuart, Amy Ditchman
Producer: Will Meyers

Prod Company: Blind
Director: Vanessa Marzaroli
EP: David Kleinman
Producer (s): Keith Bryant, Amy Knerl, Dana Vaden
Art Director: Matthew Encina
Designer(s): Will Goodan, Chris Saunders, Satomi Nagata, Vanessa Marzaroli
2D Animator(s): Matthew Encina, Jiaran Hui, Yan Ng, Mitchell Anderson
3D Animator(s): Matthew Encina, Jiaran Hui, Chris O’neil, Yan Ng
Keying/Retouching: Satomi Nagata
Storyboard Artist: Vincent Lucido

www.blind.com




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