Little Red Robot Create Neon Signs for “Ay Yo My Man”

Tre aka Slim Kid and Fat Lip are half of the iconic hip-hop group The Pharcyde. The Pharcyde are currently on their first appearances in over a decade, headlining as special guest on the Rock The Bells tour with Tribe Called Quest, Mos Def, De La Soul and many more.

The “Ay Yo My Man” video is featured on the main stage in between performances during this 12 city, 50,000 person per venue tour this summer!!

This music video directed by Little Red Robot features a cool look of using all neon tube art designs assembled in 3D then composited into the live-action interacting with Tre and Fat Lip.

The music video was shot all in HD in Los Angeles with heavy post production carried out in LRR San Fransisco and London studios involving custom developed neon shaders in Maya and fully composited in HD in Nuke, all on a tight schedule and budget. This video has a nice summertime feel with the night life look of neon colors and the good vibe sounds of “Ay Yo My Man.”

ABOUT LITTLE RED ROBOT
Little Red Robot (LRR) was founded in 2003, and is led by Principals and Directors Hasraf ‘HaZ’ Dulull and Seth Shukovsky. We always want to push the envelope in an undeniably original fashion developing new and exciting visual effects, live-action directing, and creative design for entertainment and advertising.

Little Red Robot [LRR] provides professional environments, where clients and artists alike explore the most visually innovative experiences and then transform those ideas into fast, tangible results. Our design driven approach to storytelling is backed by having access to the best film crews and artists in the industry and arming them with the most advanced tools to bring these ideas to life…. Flame, Smoke, Nuke, Nitris, Maya.

CREDITS
Song: Tre Hardson feat Fat Lip “Ay Yo My Man”
Label: Flying Baboon Records
Production Company: Little Red Robot Films (US + UK)
Director: Little Red Robot (Hasraf ?‚àö√ë‚àö‚â§HaZ’s Dulull, Seth Shukovsky and Will Copeland)
Producers: Michael Gallagher (MJG Prod.), Nathan Williams & Kevin Anderson (Realize Prod.), Seth Shukovsky (LRR)
Director of Photography: Jon Myers
Illustrator: Anthony Hurd
3D: Michael Coleman, Nick Selig, Ryan Kaya, James Mendoza
Character Rigging: Matthew Wynne
Digital Compositor: Hasraf ?‚àö√ë‚àö‚â§HaZ’s Dulull
Editor: Seth Shukovsky

Tools: Compositing: Nuke 5 | 3D/Animation/Rendering: Maya, Mental Ray | Editing/Conform: Final Cut Pro HD




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