Shilo Gets Gruesome for Scion Fable
Us Award winning production company Shilo recently joined forces with creative branding agency ATTIK, on the cinematic spot ‘Scion Fable’ for car brand Scion.
This mysterious and incredibly original automotive campaign continuously pushed boundaries, from the initial work on character studies, and throughout the look and feel of the city and underground background settings.
‘Scion Fable’ is a Poe-esque tale that follows the misadventures of a bland people called ‘Sheeple’ as they fall prey to all manner of grisly fates at the hands of the rebellious ‘Deviants’. The end result is a dark and twisted world where conformity and individuality fight to the death. The outcome is gruesome and far from pretty.
“The Scion brand, and particularly this car, is about counter-culture, customization and individuality. This spot represents ATTIK and Scion willingness to push boundaries and we are proud of our role in bringing this very original automotive campaign to life.” Shilo.
Shilo is an Emmy Award-winning creative production company representing a group of filmmakers led by directors Jose Gomez and Andre Stringer.
Internationally known for creating original and commissioned work that is powerful, provocative and visually extraordinary, Shilo’s deeply held passions for design-infused storytelling and innovative application of live-action, design, and animation techniques deliver breakthrough experiences for screens large and small.
ATTIK is a creative communications and branding agency owned by Dentsu, the largest brand agency in the world. Originally founded in the UK in 1986 on a grant provided by the UK’s Prince’s Trust, ATTIK has a reputation for bringing brands to life in fresh, unorthodox and often provocative ways. ATTIK joined the Dentsu family in November 2007.
Production Company: Shilo
Creative Director: Jose Gomez
Lead Design: Jose Gomez, Tom Green
Lead 3D Design and Animation: Cody Smith
Additional 3D modeling: Scott Denton
3D Animation: Billy Maloney, Nate Davies, Blake Guest
Character Animation: Kiel Figgins, Chris Mead, Jorma Auburn,Bren Wilson, Christopher Adams, Richard Lico, Dax Pallotta, Joe Jones
Compositors: Jose Gomez, Tom Green, Jon Wu, Marco Giampaolo
Editor: Mike Goubeaux
Producer: Jake Hibler
Executive Producer: Tracy Chandler, Santino Sladavic