Dr. Dre Helps Cut+Run Deliver Dr. Pepper Commercial
The new commercial for Dr. Pepper via agency Deutsch and edited by Cut+Run’s David Checel features Hip-Hop mogul Dr. Dre and the world debut of a track from his highly-anticipated “Detox” album. Directed by Paul Hunter, the commercial extols the benefits of savoring the 23 flavors of Dr. Pepper slowly to appreciate its true value. The commercial begins with Dr. Dre walking into a very chic but dull party.
He makes his way over to the DJ booth, where a quirky guy on the turntables is playing a techno beat that isn’t pleasing the crowd or the Doc. To get the party started, he places a can of Dr. Pepper on the vinyl which slows the track to reveal one of his own. The crowd responds with undulating appreciation. “Slow is better,” he advises. “Trust me, I’m a doctor.”
Cut+Run is a boutique editorial company with locations in Los Angeles, New York, and London. The award-winning shop features a diverse roster of talented editors who contribute their vision and skill to commercials, film and music videos. With an emphasis on client service, Cut+Run operates under a ‘borderless’ philosophy making its editors available to work anywhere. Editors can also cut on set wherever projects are shot.
Deutsch is a full service ad agency, providing creative, interactive, media buying and planning, CRM, account planning, design, PR, and production. Duetsch has offices in New York and Los Angeles.
Founded in 1969 as David Deutsch Associates, Inc., in 1989 the founder’s son Donny Deutsch took over the agency and led it through a period of growth and creative accolades, including Adweek National Advertising Agency of the Year 1998, 1999, 2001 and 2002. Deutsch clients include Olympus, DirecTV, PlayStation, T.G.I. Friday’s, Sports Authority, Ikea, Saturn, Under Armour, and Snapple.
Agency: Deutsch LA
Senior Producer: Tricia Hoover
ACD/AD: John Davis
ACD/CW: Rob Goldenberg
GCD: Chris Ribiero
CCO: Eric Hirshberg
Prod Co: PRETTYBIRD
Director: Paul Hunter
Editor: David Checel
VFX Artist: Ben Gibbs
Exec producer: Dan Connelly