Click 3X Tops Friendly’s Ice Cream

Click 3X puts the toppings on Friendly’s Ice Cream in a deliciously eye popping new spot via Zimmerman Advertising. As swirling scoops of ice cream fill the screen, the voices of two kids debate the toppings they crave most when building the perfect Friendly’s ice cream sundae.

Whether it’s crushed Oreo cookie pieces or KitKat bars, hot fudge, nuts or whipped topping, Friendly’s has the toppings your sweet tooth is craving; CG all brilliantly created by the Click 3X team, headed by Creative Director Steve Tozzi.

New York-based Click 3X produces cutting-edge visual solutions for commercials, feature films, television, music videos, and broadcast clients around the globe. Founded in 1993, Click 3X has become one of the preeminent providers of innovative media content, housed in an environment led by artists, yet supported by one of the most technologically advanced digital studios in the industry.

With award-winning design, powerful visual effects, and a visionary animation team, Click 3X has worked on array of diverse highly-recognizable projects, including a series of films from academy-award winning directors like Jonathan Demme and Davis Guggenheim, a recent multimedia package for eight HD Time Warner spots, My Home 2.0, a five episode reality TV series for Verizon Fios, and a long line of recent commercials for major brands such as Sharp, Ford, and Goodyear.

In addition to Click 3X’s commercial and film expertise, their interactive design studio, ClickFire Media, specializes in multi-platform, media-rich interactive campaigns. CFM partners with agencies and entertainment industry clients in the conceptualization, design, and development of immersive branded experiences. Through insight and innovation, CFM combines the latest interactive technologies with the best design, video, animation, and live action skills from Click 3X to deliver integrated solutions in the ever-developing media landscape.

Haunt is a division that specializes in cutting-edge motion design for music videos, virals, and installations, and has worked with many of the industry’s top music talent and directors. Click 3X Entertainment focuses on broadcast branding and design, rounding out the company’s expertise for every screen.

Client: Friendly’s
Spots Title: Kids
Air Date: June 2009

Agency: Zimmerman Advertising
EVP, Exec. Creative Director: David Nathanson
Creative Director: Jordan Lipton
Account Supervisor: Rose Marie Adamo
Account Director: Audrey Mitchell
Account Exec: Anna Brautigam
VP, Director of Broadcast Production: Richard Nez
Producer: Carin Zakes

Post/Effects: Click 3X
CD: Steve Tozzi
Editor: JD Yepes
Flame/VFX Supervisor: Aaron Vasquez
CGI: Anthony Filipakis
Producer: Christine DoRego

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