Duck Goes to Depths of Sea for United Airlines

Los Angeles-based DUCK, formerly Duck Soup Studios directing collective Shy The Sun assemble a fairy-tale, otherworldly Sea Orchestra for United Airlines via agency Barrie D’Rozario Murphy.

This charming spot begins with a swan bellowing from his nest floating in the middle of the ocean. The swan transitions to a fish who flops into the water and leads us to our Sea Orchestra. The cast of mammals, fish, and crustacean characters, lead by an exuberant conducting lobster begins the overture of United.s most recognizable anthem.

As the shot pulls away from the orchestra, the shadow of an airplane is seen crossing over the ocean, as the announcer states, “crossing the ocean will never be the same.” The perspective quickly switches to a content woman relaxing on the plane – mesmerized at the sights below.

DUCK Partner/EP Mark Medernach weighs in on the spot, “Ree and Jannes wow me with everything they do. The creatures they created for this piece are simply fantastic, and the effort is a perfect example of the bandwidth we have set-up here at DUCK. We implemented a unique streamlined workflow system that allowed incredible talents such as Shy The Sun, to produce this type of work for an American agency from half a world away.”

Los Angeles-based DUCK, formerly Duck Soup Studios, is a continually evolving creative studio producing commercials, music videos, short films and web content. DUCK offers a wide range of services, including live action and integration, character design, film title design, 2D and 3D animation, digital compositing, digital/traditional ink & paint. In recent years, the studio has expanded, adding an original content division that works with writers and animators on unique ideas for film and TV.

Client: United Airlines
Spot Title: Sea Orchestra
Air Date: Olympics 2008

Agency: Barrie D’Rozario Murphy
ECD(s): Bob Barrie, Stuart D’Rozario
Art Director: James Zucco
Copywriter: Phil Calvit
Producer(s): Holly Stone, Jack Steinmann

Prod Company: DUCK
Director: Ree Treweek & Jannes Hendrikz of SHY THE SUN
Producer: Nina Pfeiffer
EP: Mark Medernach
Compositor: Jannes Hendrikz
Illustrator: Ree Treweek
Illustration Assistant: Carmen Ziervogel
3D Animator(s): Claudio Pavan, Arri Reschke (Lung)
Storyboarding: Graeme Cowie

Music Arrangement: Trivers & Myers
Sound Design/Mix: Ken Chastain, Pixel Farm

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