MAXON Computer, the leading developer of professional 3D modeling, painting, animation and rendering solutions, today announced that its flagship software solution, CINEMA 4D, will be on display at Promax/BDA ?‚àö√ë‚àö√Ü the premier event for entertainment marketing, promotion and design professionals taking place June 16 -18 in New York City.
Heralded by creative professionals at leading design agencies from around the world for its quick workflow, fast rendering and easy export to compositing applications, CINEMA 4D is used to create compelling motion graphics for some of the broadcast industry most widely recognized networks, including The Weather Channel, MTV, CMT, Comedy Central, BBC, Al Jazeera, NBC, FOX, NFL, Court TV, National Geographic Channel, Univision, BBC, and many more.
Recent high profile broadcast projects that have leveraged CINEMA 4D include: Cartoon Network rebrand campaign (Capacity); On-air commentator set design for Super Bowl XLIII (Innovative Show Design); Showtime visual campaign for upcoming season of ‘Weeds’ (Perception); National Geographic TV ‘World Toughest Fixes’ (Cosmocyte); Show package for the new season of ‘Live with Regis and Kelly’ (Big Machine Design), and many more.
At the MAXON booth, members of the press and Promax|BDA attendees can see demonstrations of CINEMA 4D and its popular MoGraph module that provides artists with a broad palette of tools that makes it easy to create everything from flying logos to abstract effects, its global illumination engine and NET Render; invaluable elements in motion graphics production pipelines.
Kai Pedersen, MAXON technical support manager, also known for his own impressive portfolio, including broadcast commercial work for clients such as Nike and Hewlett-Packard, will be on hand to demo the significant workflow enhancements CINEMA 4D brings to creative professionals in the production of award-winning TV programming, commercials, motion graphics, broadcast graphics and promos, feature films, film/game/television pre-visualization, interactive gaming and video production.
Ellery Gave, Creative Director at Capacity, the LA-based motion design studio that tapped CINEMA 4D powerful motion graphics capabilities to model, rig, texture and animate characters for the complex and multi-faceted rebrand of Cartoon Network, says, ‘CINEMA 4D has been our weapon of choice for years. We’sre extremely pleased with its performance, stability and seamless integration with other applications and find its interface and workflow to be amazingly intuitive.’ Gave will be speaking on a panel at the Promax|BDA conference about the campaign workflow process.
About CINEMA 4D
CINEMA 4D is used worldwide by professionals creating imagery for video, film, and other media. The software application contains everything needed to quickly and easily create high-end 3D images and animations. Additional modules provide added functionality and customization to suit a wide array of industries. Modules can be purchased individually or in bundles. CINEMA 4D renders scene files directly to popular editing and compositing applications including After Effects, Final Cut, Shake, Combustion, etc., and is completely cross-platform for Windows and Mac.
What: Promax|BDA North America 2009
When: June 16th ?‚àö√ë‚àö¬® 18th
Where: Hilton New York ?‚àö√ë‚àö¬® 1335 Avenue of the Americas, New York City
Booth: MAXON Booth #8 (Close to attendee registration)
Booth hours: Tues., June 16th – 12:00 p.m. ?‚àö√ë‚àö¬® 7:00 p.m.
Wed. June 17th and Thurs. June 18th – 8:00 a.m. – 5:00 p.m.