The Mill, New York, and Anonymous recently teamed up to create ?‚àö√ë‚àö‚â§Decades’s, a colorful new ad for Bacardi that takes a party-filled journey back in time through the drink history. From the multi-coloured dance floor of an 80s electro-disco, to a retro 1960s rock and roll party, via jivers in the 1950s, and 1920s dancing flapper girls, each scene blends seamless from decade to decade as we follow the man in search of a bar.
Finally his journey ends at a saloon in 1862 ?‚àö√ë‚àö¬® the year of Bacardi birth – where he orders a Bacardi mojito from the bartender. The spot closes with the strapline, ‘Bacardi the original mojito.’ The ad will play out on US television and in theatres, and a UK and Spanish version are also being created.
The Mill is a world-leading visual effects company with bases in the globe three most important advertising centres ?‚àö√ë‚àö¬® London and New York and now Los Angeles. The Mill has worked on some of the most memorable visual effects projects in the world (including Ridley Scott ?‚àö√ë‚àö‚â§Gladiator’s for which it gained a VFX Oscar) and has won more awards for visual effects than any other facility in Europe, including work on Johnnie Walker ?‚àö√ë‚àö‚â§Human’s, Sony ?‚àö√ë‚àö‚â§Balls’s, Sony Playstation ?‚àö√ë‚àö‚â§Mountain’s and Honda ?‚àö√ë‚àö‚â§Cog’s.
Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.
Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry’s most respected entertainment and branded content. In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.
Agency: Y&R New York
Creatives: Scott Vitrone, Ian Reichenthal
Producer: Lora Schulson
Production Company: Anonymous
Director: Armando Bo
Producer: Jennifer Barrons
Editing Company: PS260
Editor: Maury Loeb
Post Production: The Mill New York
Producer: Adrienne Britzman
Telecine: Fergus McCall
Creative Director: Angus Kneale
Lead Flame: Westley Sarokin
Flame Assist: Iwan Zwarts
Smoke: Tristan Wake
Combustion Assists: Gigi Ng, Suzanne Dyer
Kit: Flame and Combustion