Kontentreal Taps Superfad for Clinton Climate Initiative Film
Superfad is excited to have contributed design graphics and titles for a new film by kontentreal for the Clinton Foundation. With the world’s population on the rise and more people moving to cities, President Clinton describes a bold new project that will set the global standard for communities striving to reduce greenhouse gas emissions to below zero in “Climate Positive.”
The Clinton Climate Initiative (CCI), a project of the William J. Clinton Foundation, recently announced a global program developed in collaboration with the U.S. Green Building Council (USGBC), called the Climate Positive Development Program. The program will support the development of large-scale urban projects that demonstrate cities can grow in ways that are “climate positive.” Climate Positive real estate developments will strive to reduce the amount of on-site CO2 emissions to below zero.
“Climate Positive” highlights the impetus for the project, its inspiration and goals. It was directed and produced by kontentreal, the documentary film and strategic entertainment company that previously collaborated with Superfad on the PBS series “e2” which was narrated by Brad Pitt.
“We were thrilled to work with Superfad on this short because they do incredible creative work,” explains kontentreal co-founder/EP Karena Albers. “Based on our previous experience and the short turn-around on this project, we knew they would deliver in a spectacular manner.”
“The CCI film provided the opportunity to reconnect with kontentreal,” says Superfad EP Geraint Owen. “Their work is always of the highest caliber and addresses the most compelling and timely issues of the day. It was an honor to have contributed, in our small way, to the Clinton Foundation and its initiative.”
Superfad is a brand-driven design and live action production company; and a collective of designers, directors, animators, and artists. Superfad’s mission is to see brands in unexpected ways and to express a brand’s voice in an undeniably original fashion.
Superfad’s work runs counter to the trend of design studios who present a singular house style. With offices in Los Angeles, New York, Seattle and London, their work is informed by a wide array of cultural and intellectual influences. Fine art, science, math, and literature are fused with illustration, photography, and technology to produce stunningly original imagery.
Superfad was founded in 2001 and has produced award-winning work for many of the most respected brands worldwide. Honda, Sony, Target, Adidas, and AT&T are just a few of the companies who have turned to Superfad for inspired branding.
Production Company: kontentreal
Executive Producer/Director: Karena Albers
Producer: Jeff Polley
Editor: Elaine Strutz
Infographics, Titles & Design: Superfad
CD: Michael Wiehart
AD: Tesia Alexandra Jurkiewicz
Designer/Animator: Austin Shaw
Designer/Animator: Jim Forrester
Designer/Animator: Mark Bellncula
Producer: Christina Roldan
EP: Geraint Owen