Mekanism Creates Bollywood for Interactive One Show

Mekanism has been tapped by The One Club to create the promotional creative for 2009’s One Show Interactive awards. One Show Interactive takes place in New York City, May 7-8, and is the industry’s most prestigious awards competition celebrating the year’s best in digital media and web design.

The promotional material is based on this year’s Bollywood theme and is a sequence of moving portraits, as a parade of characters takes their turn on screen in their rawest emotional states. Bright, solid-colored background focus attention on each cast member as they play their part in the mini drama. The edgy, interpretive storyline is an ideal representative for the type of creative work honored at the One Show Awards.

The live action shorts will be showcased in Times Square, NYC, May 1 – 8, 2009, in addition to serving as the basis for all of the promotional and branding for the awards ceremony.

“The attendees at The One Show are the most discerning creative advertising minds in the world and we’re honored to have been selected by Kevin Swanepoel, President of The One Show, to craft this essential component of the award show’s promotion” said Ian Kovalik, Creative Director of Mekanism. “The materials we’ve created for the Interactive One Show offer rich, compelling visuals filmed with the best equipment we can get our hands on.”

A Phantom HD High Speed camera was used by Mekanism to bring to life One Show Interactive’s Bollywood theme. With a 1000 fps speed, the Phantom creates a unique high-resolution, super slow motion image that captures and highlights the drama of small moments found in the lives of eight fictionalized Bollywood characters that were concepted by Mekanism. Scott Barry, directed the shoot which took place in Los Angeles.

“Mekanism really nailed this work,” said Kevin Swanepoel, President of The One Show. “We’re always looking for that elusive combination of supreme competence and fresh ideas, and Mekanism delivered for us.”

About Mekanism:

Mekanism is a San Francisco and New York based creative production studio, housing film, animation and digital content creators. We sprinkle our love of good storytelling on viral campaigns, commercials and branded entertainment to inspire measurable brand loyalty.


The Creds:

Client: One Show
Title: One Show Interstitials
Air Date: May 2009

Prod Company: Mekansim/SF
ECD: Ian Kovalik
Director/Art Director: Scott Barry
DP: David Claessen
EP: Jason Harris, Mat Lundberg
Producer: Stef Smith
Production Supervisor: Nolan Haener
Consulting Producer: Manjula Nadkarni
Flash Developer: Jamal Berkeley
Editor: Caitlin Parker
Compositor: Zachary Seidner

RELATED LINKS:
www.mekanism.com




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