Superfad Animate New Sprint “Anthem” Spot

Ever wonder what’s happening right now? More than you think, as we found out in this campaign designed and co-directed by Superfad for Sprint via Goodby, Silverstein & Partners.

The Now Network is brought to life when everything from business people to bananas (and bloodhounds,too) are duplicated and distributed in a whimsical turn on infographic style.

About Superfad
Superfad is a production company that was founded in 2001. Superfad has produced award-winning work for many of the most respected brands worldwide. Honda, Sony, Target, Adidas, and AT&T are just a few of the companies who have turned to Superfad for inspired branding.

Client: Sprint

Spot Title: Anthem :60
Airdate: April 6, 2008

Agency: Goodby, Silverstein & Partners
Co-Chairman, Creative Director: Rich Silverstein Creative Director/Copywriter: Franklin Tipton Group Creative Director: Christian Haas Art Directors: Christian Haas, Paul Stechschulte
Copywriters: Will Elliott, Roger Hoard
Producer: Rob Sondik
Executive Producer: Josh Reynolds

Live Action Production Company: Supply & Demand Director of Live Action: Jeffery Plansker Executive Producer: Kira Carstensen
Producer: Laure Stevens
Director of Photography: Neil Shapiro
Production Designer: Carl Swanberg

Design/Animation/Visual Effects/Editing Company: Superfad Creative Director/Director of Animation: Will Hyde Executive Producers: Kevin Batten & Rob Sanborn Senior Art Director: Kevin Lau Art Director: Will Johnson
Producer: Danielle Hazan
Editor: Charles Jensen
Flame: Joana Cruz
3D: Yates Holley, Tim Kadowaki, Bryan Cox, Ian Mankowski, Damon Snyder, Henry Foster, Billy Maloney
Compositors: Miles Kinghorn& Claudia Yi Leon
Designers/Compositors: Sandy Chang & Paul Yei
Compositor/3D: Carlos Florez

Music & Sound Design: Human

Final Mix: Lime


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