In collaboration with MRM and Smuggler for the U.S. Army, Click 3X and ClickFire Media designed and animated interactive elements for A World Like No Other, a CG military base complete with marching squadrons, tank battalions, and screen-shaking Apache helicopter flyovers.
The Click team provided the 3D animation to help transport visitors through and across the base in an immersive, full motion journey, combining life-like graphics with MRM’s interactive hotspots linked to live action webisodes enhancing the realism and depth of the online experience.
Each hotspot identifies the on-base location of key members of the Army team, from Special Forces and field artillery to military police and astronauts, while the corresponding live action pieces provide the back story and support explaining their crucial roles in the Army. These transitions through the animated base and into the webisode locations are the key components to the site’s cutting-edge multi-sensory action and showcase the future of integrated online experiences.
Click’s team of designers and animators collaborated to enhance and enliven the interactive footage for seamless integration provided by MRM into the multimedia site. The dirt-ridden, rough look and feel of the visuals helps fully capture the exhilarating base experience, inspired by actual military locations in Kentucky and Colorado.
“This project is an excellent example of how tight integration with several contributors to a large site like goarmy.com can really be effective. Working on different ends of the creative process, we were all really challenged to develop distinct animated elements that complement each other and build a strong, exciting mood, but that also flow flawlessly into one cohesive, immersive experience. ” Creative Director Steve Tozzi.
About Click 3X:
New York-based Click 3X produces cutting-edge visual solutions for commercials, feature films, television, music videos, and broadcast clients around the globe. Founded in 1993, Click 3X has become one of the preeminent providers of innovative media content, housed in an environment led by artists, yet supported by one of the most technologically advanced digital studios in the industry.
With award-winning design, powerful visual effects, and a visionary animation team, Click 3X has worked on array of diverse highly-recognizable projects, including a series of films from academy-award winning directors like Jonathan Demme and Davis Guggenheim, a recent multimedia package for eight HD Time Warner spots, My Home 2.0, a five episode reality TV series for Verizon Fios, and a long line of recent commercials for major brands such as Sharp, Ford, and Goodyear.
In addition to Click 3X’s commercial and film expertise, their interactive design studio, ClickFire Media, specializes in multi-platform, media-rich interactive campaigns. CFM partners with agencies and entertainment industry clients in the conceptualization, design, and development of immersive branded experiences.
Client: U.S. Army
Agency: MRM/McCann Erickson Worldwide
Prod Company: Smuggler
Post/Effects: Click 3X
Creative Director: Steve Tozzi
Head of CG/Technical Director: Anthony Filipakis
CG Animator(s): Tom Hurlburt, Kristen Pederson, Susan Taffe,
CG Modeler(s): Jack Lai, Kevin Shen
CG Lighter(s): Sung Kim, Grace Hwang
Matte Painter: Paul Liaw
Flame Compositor(s): John Budion, Aaron Vasquez
Executive Producer: Jason Mayo
Producer: Jared Yeater