Led by the talent of Co-Founders and Co-Creative Directors Luis Blanco and Michael Uman, award-winning concept and design studio INTERspectacular just completed two humorous, animated IDs for action sports lifestyle network FUEL TV. Executive Produced by INTERspectacular’s Greg Babiuk and FUEL TV Senior Producer Todd Dever, the FUEL TV spots can currently be seen on the cable net.
To view “Johnny Bicycle Head” and “Dogboy,” go to: www.interspectacular.com/fuel
Circus freaks and mutant dog-boys are the stars of two new IDs for action sports lifestyle network, FUEL TV. Featuring broad physical comedy, the spots exhibit satirical commentary on the pain, sadness and public humiliation that is action sports. In “Johnny Bicycle Head,” we begin outside the “Big Top” as viewers are drawn in by posters of the day’s attractions. As the tent curtain is pulled back, Johnny atop the halfpipe, pulls a 360, and finishes off with a bow, sadly, not to rave reviews, but is rather pelted with vegetables. “Dogboy” chases a pussy cat down an urban city street on his skateboard. The cat runs for its life, its only savior – a street light on the corner, which stops Dogboy dead in his tracks. As he falls from his board onto the street, the cat returns to kick him in his family jewels. Dogboy and his aggression dissolve in a puddle of pain.
Client: FUEL TV/Los Angeles
Senior Producer: Todd Dever
VP, Marketing and OAP/Creative Director: Jake Director
Director, On-Air Promotions: Oren Hatum
Senior VP/Assistant General Manager: CJ Olivares
Concept/Design Studio: INTERspectacular/New York
Creative Directors: Michael Uman, Luis Blanco
Executive Producer: Greg Babiuk
Designers/Animators: Devin Clark, Eric Merola
Music: DJ Wally Pish Posh
This past fall, INTERspectacular created a series of short films for VW.com or rather “feature” films for Arnold Worldwide. Represented by Curious Pictures, INTERspectacular completed 8 short films in all, each depicting a new and exciting, “not so standard” feature of the 2006 Volkswagen Passat. Also last fall, INTERspectacular wrote and directed a series of celebrity opens for the third season of PBS’ “Art: 21 — Art in the Twenty-First Century.” Each 45-second open featured a unique theme, and highlighted a different celebrity, including David Alan Grier, Isabella Rosellini, Sam Waterston and Grant Hill. Four of INTERspectacular’s animated pieces for Comedy Central (“Robogirl,” “Alphonse and Orville,” “Monster Munchies,” and “Stumpy”) were showcased at the prestigious Ottawa Animation Festival. Other projects completed last fall at INTERspectacular included a promotional campaign for Bill Maher ‘s comedy special for HBO, and a promotional spot for “Most Haunted” on The Travel Channel. They also designed an environmental promotional piece for Banco Popular via Bravo/New York for the NASDAQ-branded super sign on the side of a skycraper in New York City’s Times Square; and also revised Target spots via Mother for the Super Sign in Times Square on New Year’s Eve ’06. INTERspectacular is currently in the midst of a third collaboration in three years with Comedy Central on the launch of their Mobile Services.
About FUEL TV:
In a word, FUEL TV is action sports television. Ok that was three words, but you get the point. It’s your connection to what’s happening in skateboarding, snowboarding, surfing, BMX, freestyle motocross and wakeboarding. FUEL TV brings you the exclusive stories, unique personalities and the epic moments of action sports. You’ll hear new music, get inside riders’ heads, catch breaking news first, watch people fall down, get back up and do it all again. Maybe you live it. Maybe you don’t. What is the world is coming to? Tune in and see. Launched on July 1, 2003, FUEL TV is seen in nearly 15 million U.S. homes. FUEL TV programming has global appeal and reach into the UK via FX UK; Latin America, including Brazil, via FX Latin America and Fox Sports Latin America; and Australia via FUEL TV Aus. To see if you get FUEL TV or for dates and showtimes, visit www.fuel.tv or call 1 877 4FUELTV.
Co-Founders/Creative Directors Luis Blanco and Michael Uman launched New York-based concept and design boutique INTERspectacular in Fall of 2003 with the awarding of Comedy Central’s original re-design project. In 2004/05, Comedy Central called on INTERspectacular once again to develop and grow the new look. Under Blanco and Uman’s guidance, along with Executive Producer Greg Babiuk, completing a successful second year in business meant that INTERspectacular provided creative concepting, writing, directing, motion graphics, print design, music and character development for a diverse group of clients in the television network, cable net and advertising arenas. In fact, the company was recently chosen to be profiled by “Crain’s New York Business” as an example of a 21st century company formed with a unique business model.
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