The Mill Help the Worlds Best Players to Joga Bonito

These anthem spots are introduced by Eric Cantona from the studios of JogaTV ?‚àö√ë‚àö¬® the TV station created to spread the ?‚àö√ë‚àö‚â§Joga Bonito’s message.

JOY sees unique, genuine footage of Ronaldinho playing a futsal match as a child in Porto Alegre, mixed in with footage of him playing now ?Äì showing that despite his position as a star player with Brazil and FC Barcelona, his pure joy at playing football still shines through.

SKILL is a duel between two of the most gifted players in the world ?‚àö√ë‚àö¬® Cristiano Ronaldo and Zlatan Ibrahimovic. Eric Cantona shows Cristiano some footage of Zlatan skills, then challenges him ‘can you beat that?’ What follows is a showcase of extravagant skills as the two players compete without ever coming face to face.

TEAM provides a unique glimpse into the team spirit that makes current World Champions Brazil the favourites again this summer and reflects the typical Brazilian preparation for a match. Ronaldinho, Ronaldo, Adriano, Robinho, Cicinho and Roberto Carlos are playing together in the coach ?Äì although it on musical instruments this time.

Once in the changing rooms, they can’st resist the urge to let their natural football skills express themselves as the team prepares. Then, inspired by a communal prayer (first introduced by the Brazil team as they prepared for their 2-0 victory over Germany in Japan in 2002), they head out into the stadium and we see how Brazil team spirit translates to inspirational performance on the pitch.

The Mill Flame team led by Giles Cheetham and Jarvis (Dave Birkhill) spent six weeks finessing and bringing Nike World Cup campaign to life.

The Joy TV commercial will be broadcast from the end of March. The other commercials will follow after that date and will all be shown on JogaTV from 29 March.




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