The Sun-Maid Girl, famous for her red bonnet and for holding a tray of freshly picked grapes, has received a CGI makeover in honor of her 90th anniversary, courtesy of Synthespian Studios, founded by Jeff Kleiser and Diana Walczak.
This American icon recently took on animated form in nationwide TV commercials, print ads and a newly designed website (www.sunmaid.com).
It was 90 years ago that a young girl Miss Lorraine Collett posed for America favorite raisin and dried fruit trademark in Fresno, California. Her likeness would become one of the world best-known trademarks and the cornerstone of Sun-Maid packaging and advertising.
‘Set to turn 90, the Sun-Maid Girl deserves a new look for the new century and our continued mission of sharing the benefits of naturally delicious raisins and other dried fruits with consumers,’ said Barry Kriebel, president, Sun-Maid Growers of California. ‘We’sre excited with the resulting television commercials, which put a modern spin on our message that raisins are ?‚àö√ë‚àö‚â§Just Grapes and Sunshine.’s’
To help achieve the new look, which resembles a Disney-like princess, North Adams, Massachusetts-based Synthespian Studios relied on consumer research conducted by McCann Erickson, Los Angeles, California. The newly designed website was created in collaboration with Marsteller, New York, New York.