Blur Studio Helps Boost Kids Choice Awards to Record Levels
For the fourth year, Blur Studio created the on-air show packaging for Nickelodeon Kids’s Choice Awards, helping the enormously popular event, now in its 19th year, to its highest ratings ever. Blur design team collaborated with Bob Bain Productions, which produces the show for Nickelodeon, using its expertise in branding for young audiences to deliver a high-energy, kid-centric graphics package. The results were phenomenal as the show was the number one telecast for kids 6-11 during its broadcast week, the top cable program for tweens 9-14 and attracted nearly 27 million votes from viewers?‚àö√ë‚àö√Üan all-time record.
Branding for kids and tweens programming is among Blur Studio specialties. In addition to its work on Kids’s Choice, it has teamed with Bob Bain Productions for several other youth-oriented awards shows, including The Teen Choice Awards and The Billboard Music Awards. Additionally, Blur has been a perennial contributor to award-winning branding for Kids! WB. The studio also produced an award-winning television campaign for Nickelodeon first theatrical feature, Lemony Snicket A Series of Unfortunate Events.
‘We have been working with Bob Bain in carefully developing the Kids’s Choice brand and it obviously been working as the audience for the show has been growing each year,’ observed Blur Studio creative director Jennifer Miller. ‘We know how to speak to this age group. We understand the strategy, the energy and the attitude of these young viewers.’
The quality of Blur collaboration with Bob Bain Productions grows with each project, enabling them to continually turn out compelling design concepts. ‘Their creativity is unparalleled and their interaction with us as producers is so smooth, it as if they are our in-house graphics department,’ observed Bob Bain producer Paul Flattery. ‘In the dozens of shows we’sve done together, they have always astonished us with their freshness and work ethic. They are our first call, our ?‚àö√ë‚àö‚â§go-to’s company and long may it stay that way.’
Blur colorfully eclectic graphic package included the show open, as well as winners graphics and headers. The studio design team worked closely with Bob Bain set designers to establish a consistent, integrated look, reflecting the 2006 theme, ‘rock ?‚àö√ë‚àö‚â§n’s roll circus.’ ‘We were inspired by Fillmore rock posters from the sixties,’ explained Blue Studio creative director/designer Norn Kittiaksorn. ‘Our concept was to make celebrities like Jack Black and Chris Rock look like rock stars, taking the two-dimensional rock poster aesthetic and bringing it to life in dynamic 3D space.’
The design concept also incorporated psychedelic patterns and cheeky circus-vernacular typography and icons, including a giant pointing finger that was used as a signature graphic. Other elements including the familiar Nickelodeon orange blimp and green ‘slime’ were used to tie the design into the station overall branding. ‘It has the same attitude as Nick brand?‚àö√ë‚àö√Üit irreverent, hip and someone always gets slimed,’ said Kittiaksorn. ‘We’sre glad to be part of that tradition.’
About Blur Studio
The Oscar-nominated Blur Studio provides award-winning broadcast design, brand positioning and end-to-end production services for numerous show packages, main titles, promotional and identity campaigns, and branding campaigns as well as theatrical promotions. Recent credits include Intel Corporation Rebranding Campaign, CBS’s Daytime Image Campaign, TVGuide Reality Chat, ABC 2005 Emmy Awards, NBC The Apprentice, Fox Television Billboard Music Awards and Teen Choice Awards, and the current network campaign for Kids’s WB! Blur Studio is located at 589 Venice Blvd., Venice, CA 90291. For more information, call (310) 581-8848.
Bob Bain Productions:
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