Universal Studios Hollywood has named the independent agency davidandgoliath (dng) to create and execute an advertising and marketing campaign that will leverage its uniqueness among the plethora of attractions in the Southern California market.
Larry Kurzweil, President and Chief Operating Officer, Universal Studios Hollywood, said: “As we re-focus our marketing communications with a renewed emphasis on our core brand identity, we’re excited at the prospect of working with davidandgoliath to find new, innovative approaches to delivering our message. ”
dng, which won the assignment in a review with several other Southern California agencies, already works for Universal’s sister theme park on the East Coast, Universal Orlando Resort in Orlando, FL. While the two share DNA, they have their own unique goals and challenges in the marketplace. The integrated USH assignment will include radio, television and print executions, and targeting families with children.
“We’re very gratified to be working with Universal Studios Hollywood as their marketing partner,” said dng Chairman and Chief Creative Officer David Angelo. “We understand the competitive nature of this industry, and have been successfully building the business of Universal Orlando for several years now — but this is very different challenge. We really want to remind people in Southern California that the best entertainment is in their own backyard. We’re looking forward to having the same positive impact on public perceptions and attendance figures at USH.”
Universal Studios Hollywood is the world’s largest movie studio and theme park. Featuring such unique and groundbreaking attractions as “Revenge of the Mummy — The Ride,” “Shrek 4-D,” “Terminator 2: 3D,” “Jurassic Park — The Ride” and the world-renowned behind-the-scenes Studio Tour, Universal Studios Hollywood has matured into a full day, movie-based theme park. CityWalk, located adjacent to Universal Studios Hollywood, is a unique dining and shopping promenade featuring 65 entertainment-themed restaurants, clubs, shops and movie theaters.
Universal Studios Hollywood (www.universalstudioshollywood.com) is a unit of Universal Parks & Resorts, a division of Universal Studios, a part of NBC Universal.
NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric, with 20% controlled by Vivendi Universal.
davidandgoliath (dng) is a national full-service independent agency of hand-selected professionals with outstanding creative, media, integrated marketing, account planning, account management, TV and print production capabilities, supported by an outsourced network of national and global resources. Founded in November of 1999, davidandgoliath is headquartered in Los Angeles with field offices in New York, Chicago and Atlanta. To learn more about dng, visit www.dng.com.