Concrete Pictures?Äîa leader in television branding services?Äîhas announced a new visual brand package for Travel Channel. The comprehensive re-design and re-launch includes logo and all on-air elements. Conveying an ambience of life richness and diversity from all corners of the globe, the new look will continue to roll out over the next couple of months.

‘We really wanted a look that plays to the key sensibilities of Travel Channel programming,’ said Dave Falcone, Vice President/Creative Director of Marketing for Discovery Communications Inc. (DCI) ‘This package truly reflects the channel new vision of not only seeing the world, but experiencing it.’

Concrete Pictures developed and created logo bugs, network IDs, bumps, promo packaging, navigation packaging, in-show graphics, show opens and tailored show graphics. The company also collaborated with renowned brand strategist Lee Hunt to analyze Travel Channel break structure and recommend new tactics for messaging, and teamed with LA agency davidandgoliath on the over-arching brand positioning.

‘This was a very gratifying project,’ said Matt Hall, Concrete Pictures’s Creative Director. ‘The programming inherently exotic nature gave us a rich palette from which to work, and we ultimately came up with a design package that not only addresses Travel Channel on-air needs, but also moves its brand forward.’

About Concrete Pictures
An integrated branding services and production company, Concrete Pictures creates compelling video, film and interactive television experiences that identify and promote its clients’s brands, while entertaining and informing viewers. Representing the next generation in creative media companies, Concrete Pictures has expanded across traditional industry boundaries to overcome the challenges facing its clients while identifying and seizing other new opportunities in today rapidly growing home entertainment environment. For more information, visit www.concretepictures.com.