International recognition for the VFX tour de force created by Framestore CFC for the Guinness noitulovE spot continued in Miami’s South Beach on 16th May, at the 47th Clio Festival. The company received a Silver Award in the Visual Effects category at the gala ceremony, which took place in the Jackie Gleason Center for the Performing Arts.

Accepting the award on behalf of the Framestore CFC team was Senior Inferno Artist Murray Butler, who currently works out of Framestore NY, the company’s New York office, who flew down for the occasion. Framestore CFC’s work was also recognised through the award of Silver statuettes to Dairy Crest Country Life Cityside for both VFX and Animation.

The Clio Awards are the world’s most recognized international advertising awards competition. Founded in 1959 to celebrate creative excellence and innovation in advertising, and known for its world-class juries made up of more than 130 experts from 40 countries, the Clio Awards focus on creative work in the fields of advertising and design.