Illustrating the ultimate ‘survival of the fittest,’ Concrete Pictures has completed eye-popping new graphic packages for two Discovery Channel series. The new graphics include a 15-second spot and theatrical trailer for the network highest-rated series ‘Deadliest Catch’ and three end-tags for the popular program ‘I Shouldn’st Be Alive.’
The high-definition animated spot for ‘Deadliest Catch’ was designed for use as both as a series end-tag and as a theatrical trailer. Created in HD and using Alias Maya software, the 15-second spot features a photo realistic environment where the Discovery globe is tumultuously tossed about in rough seas.
Discovery successful 10-part series ‘Deadliest Catch’ relays the dramatic tale of one of the world deadliest jobs ?‚àö√ë‚àö¬® that of Alaskan crab fishermen. With a season only a few days long, fishermen converge on Dutch Harbor, Alaska, and risk their lives for a harvest that nets around $65 million a year. ‘Deadliest Catch’ is currently Discovery Channel highest-rated series.
‘This was a challenging project due to the fact that we were working at 2k resolution, and the inherent complexity involved with fluid dynamics. In the end, it looked great and everyone was happy,’ said Matt Hall, Concrete Pictures’s Creative Director.
For Discovery ‘I Shouldn’st Be Alive’ series, Concrete Pictures crafted three new end-tags. The program portrays the limits to which survivors are pushed during traumatic ordeals and the moment of truth that kept them alive. To capture the desperation and isolation of these near-death stories, Concrete used the power of Alias Maya to position the Discovery globe in extreme environments including a snow blown mountain, a parched desert and an overgrown jungle.
‘Concrete Pictures is right on target with our brand,’ said Mary Clare Baquet, Vice President/On-Air Marketing for Discovery Networks U.S. ‘They always do amazing work and know our brand inside and out.’
About Concrete Pictures
An integrated branding services and production company, Concrete Pictures creates compelling video, film and interactive television experiences that identify and promote its clients’s brands, while entertaining and informing viewers. Representing the next generation in creative media companies, Concrete Pictures has expanded across traditional industry boundaries to overcome the challenges facing its clients while identifying and seizing other new opportunities in today rapidly growing home entertainment environment. For more information, visit www.concretepictures.com