Racing season is here and Infineon Raceway is revving up its engines. In a new campaign, created by ad agency Grant Scott & Hurley, Infineon announces its upcoming events for the Fram Autolite NHRA Nationals, Indy Grand Prix of Sonoma, Dodge/Save Mart 350 Nascar Nextel Cup Series and Kawasaki AMA Superbike Showdown. VFX & postproduction studio Spy Post created the gritty motion graphics for the campaign.

In the Nascar commercial, Infineon Raceway is packed with excited Nascar fans. As confetti is strewn about, a wheel bounces by along with other debris from racecars that have crashed into one another or into the walls. The race continues, however, with the cars attempting to cut off the others in hopes of winning the prize. According to the red motion graphics over the racing footage, it is “Road Rage… Elevated to an art form.”

Spy Post Designer/VFX Compositor Alaina Goetz was tasked with creating fast-moving, energy-filled titles that were superimposed over and integrated with the footage. In the early stages, Goetz presented different looks for client who wanted a gritty and film effect look.

“Since the type had to blend with the footage, I had to make sure that it was readable yet still had energy to complement the visuals,” explains Goetz. “For the AMA spot, the graphics had to make sense with the imagery behind it. We had a virtual approval process, which worked well and then the agency creatives came in to set the final look and feel. I think the spots turned out great.”

Darren Orr of Spy Post handled the online edit and finishing.

CREDITS
Client: Infineon Raceway

Spot Titles/Airdates:
“AMA/May 19” :30
“AMA/This week” :30
“NASCAR/June 23” :30
“NASCAR/This week” :30
“NHRA/July 28” :30
“NHRA/This week” :30
“IRL/August 25” :30
“IRL/This week” :30

Ad Agency: Grant Scott & Hurley
Creative Directors: Grant Richards and Scott Aal
Art Director: Grant Richards
Copywriter: Scott Aal
Producer: Ben Latimer

Production Company: N/A

Editorial: Mad River Post
Editor: Val Thrasher
Executive Producer: Janie Ford

VFX & Graphics: Spy Post
Designer/VFX Compositor: Alaina Goetz
Executive Producer: Anastacia Maggioncalda
Online Editor: Darren Orr

Music: eMoto Music
Co-writers: Paul Bessenbacher, Ryan Elder
Executive Producer: Paul Schultz

Sound Design & Audio Post Company: Crescendo! Studios
Sound Designer/Mixer: Craig Helmholtz

Spy Post is located at 577 2nd Street, Suite 103, San Francisco, CA 94107
T: 415.621.7791. F: 415.621.7792
www.spypost.com