Stardust’s MAke NBA’s Best in Nike Brand Web Short
Bicoastal creative production company Stardust Studios (www.stardust.tv) is very proud to detail its recent work for R/GA, the advertising agency for the digital age, on a web-exclusive 1:39 brand video entitled ‘What Your Game About’ for Nike Brand. In developing the project, R/GA creative team called upon Stardust to provide original design and animation custom-tailored to Nike Flight, Force and Uptempo brands, which are showcased in the finished piece. The video is currently featured on NikeBasketball.com.
To quickly execute the designs envisioned by art directors Felipe Posada and Doug Purver, Stardust team managed the workflow from New York while also enlisting support from the company Santa Monica studio.
Purver also served as lead animator, and together with animator Daniel Garcia and 3D artist Cary Janks, the team created elements that organically enhance the stylishly edited live-action footage of NBA star players, while also heightening the visual impact of the messaging.
Stardust team also included executive creative director Jake Banks, executive producer Eileen Doherty and senior producer Michael Neithardt, and their team work involved the artistic use of Maya, Cinema 4D, and Adobe After Effects and Creative Suite.
‘The creatives from R/GA gave us the unique opportunity to create some really elegant animation to visually take this project to another level,’ Banks explained. ‘Even though it was for web-distribution only, we approached it the same way we do every high-end broadcast project we handle. We’sre all proud of how it came out ?‚àö√ë‚àö¬® and we’sre also very grateful for this opportunity to work with R/GA and Nike Brand.’
About Stardust Studios
Stardust is an award-winning creative production company, specializing in motion design, animation, visual effects and live-action production. Led by executive creative director Jake Banks, Stardust Santa Monica and New York offices continually redefine cutting-edge aesthetics for commercial, on-air, music video and in-store presentations. Their recent work ?‚àö√ë‚àö¬® including projects for the world top ad agencies, brands and recording artists ?‚àö√ë‚àö¬® has earned numerous awards and worldwide editorial exposure. For more information, please visit www.stardust.tv or call Eileen Doherty at 310.399.6047.