When it comes to striking imagery, Marcus Nispel is in a league of his own. His unique eye is evident in the new campaign for Lexus via Team One Advertising, for which Zoic provided digital services including a computer generated fly-through of the new Lexus GS Hybrid engine. The collaboration between Nispel, Team One and Zoic yielded spots that are both visually compelling and present Lexus as an innovative luxury car line.

In “Back at You” we are introduced to the exciting GS 450h, a car that “takes less from the driver and gives more to the world” by using hybrid technology and making power standard – in a vehicle that can go 0 to 60 in 5.2 seconds. In “Competitors” the Lexus RX350 puts the “World on Notice” with its jaw-dropping, obsession-inspiring design and innovation. Here, an English automaker at an international car evaluation cannot restrain himself and makes his way onto the track where the Lexus awaits. He enters the vehicle as if in a dream state – though the spell is abruptly broken when the annoyed driver knocks on the window.

CREDITS
Client: Lexus
Spot Titles/Length: “Back at You” & “Competitors” 2 x :30
Airdate: “Competitors” March 15th, “Back at You” May 15, 2006

Advertising Agency: Team One/El Segundo, CA

“Competitors”

Executive Creative Director – Chris Graves
Group Creative Director – James Dalthorp
Group Creative Director – Jon Pearce
Art Director – Steve Hanlon
Copywriter – Josh Bloomberg
Producer – Nancy Dangers

“Back At You”

Executive Creative Director – Chris Graves
Group Creative Director – James Dalthorp
Group Creative Director – Jon Pearce
Art Director – Lou Flores
Copywriter – James Brown
Producer – Nancy Dangers

Visual Effects: Zoic Studios, Los Angeles, CA
Executive Producer: Steve Schofield
Creative Director: Chris Jones
Visual Effects Supervisor: John Shirley
Compositor: John Shirley
Compositor: Steve Meyer
Compositor: Todd Hemsley
CG Supervisor: Dave Funston
Producer: Leighton Greer

Editorial Company: Union Editorial/Santa Monica, CA
Editor: Elisa Bonora

Telecine Company: Company 3
Colorist: Stefan Sonnenfeld