Zona Design Puts The ‘Soul’ In 2006 Alma Awards

For the ALMA Awards, one of the most highly anticipated entertainment events of 2006, which this year is hosted by Desperate Housewives’s Eva Longoria, ZONA Design, a Latina owned design agency, and a 2005 Hispanic Trends Top 100 Entrepreneur, created the identity and branding packages. Sponsored by the National Council of La Raza (NCLR), the nation largest Latino civil rights and advocacy group, the American Latino Media Arts (ALMA) Awards, celebrate the contributions to American pop culture made by American Latinos in music, television, film and will be broadcast on ABC-TV, June 5th.

As image makers, clients look to the ZONA Design team to create integrated visual messages, identities that translate to any message platform. The synergy that they were able to exercise for the 2006 ALMA Awards branding campaign is a perfect example of what it is they do.

ZONA Design created an elegant package with strong entertainment values which included an identity and branding system (logo, color branding, font family, letterhead, business cards, envelopes), a sales kit (folder, brochure, DVD menu and navigation, and the DVD label design), two videos (a 1:00 teaser with highlights of previous ALMA Awards shows and elements of the 2006 ALMA Awards identity with graphics by ZONA which was screened before approximately 10,000 attendees at an NCLR conference in Philadelphia to announce the return of the ALMA Awards; and a 4:00 long format history of the ALMA Awards, used to entice sponsors), a website and print advertising campaign seen in publications ranging from Hispanic Magazine, LatinaStyle, LatinHeat, Hombre, Variety, The Hollywood Reporter, Adweek’s Marketing Medios, among others.

The ZONA Design team, known for their distinctive and effective designs, was led by Creative Director/Designer Zoa Martinez, and included Executive Producer Dennis Fluet, Senior Designer Mark Lee, Designers Agnes Nowakowska and Youngha Park, Senior Composite Artist Andre Sam, 3D Animator Tim Clark, and Composite Artist/Motion Art Director/Final Cut Editor Fabien Leon.

ZONA utilized Adobe After Effects, Illustrator and Photoshop, Apple Final Cut Pro and Lightwave in the execution of this project.

The ZONA team worked closely with ALMA Awards Executive Producer David Chavez, who is also CEO of LatinPointe, Inc., the Hispanic communications company, and company President Sarah Chavez. Their internal production company was responsible for the on-air graphics.

Representing the National Council of La Raza were Janet Murguia, President and Chief Executive Officer, and Delia de la Vara Deputy Vice President Strategic Communications Group.

This identity campaign is a Broadcast Designer Association (BDA) Awards finalist.

About ZONA Design
ZONA Design, founded in 1999, is an award winning multi-disciplined design agency creating results driven work that is bold and direct for all points of contact with the consumer in the general, Hispanic, and youth markets. The company portfolio includes high profile projects for Disney/ESPN Networks, AOL Time Warner Networks, 5Boro Skateboards, Discovery Communications, Encore Media Group, Rainbow Media Holdings, Chrysler, Dodge, and the various A&E Television Networks.

ZONA Design, Inc. is headquartered in the Empire State Building, 350 Fifth Avenue, Suite 321, New York, NY 10118. For additional information, or to see a reel, contact VP/Executive Producer Dennis Fluet at dfluet@zonadesign.com or by phone at 212.244.2900. Visit the ZONA Design web site at www.zonadesign.com. ZONA Design is a certified Minority Woman Business Enterprise from the NYNJ Council (NMSDC) and New York City. ZONA Design is also a 2004 and 2005 Hispanic Trends Magazine Top 100 Entrepreneur.




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