Superfad recently contributed visual effects, design and editing to the ‘More People Go With Visa’ campaign, Visa’s first global advertising effort.
The campaign celebrates that every day, people everywhere are on the go – whether satisfying basic needs or fulfilling lifelong dreams. When people are ready to go, Visa wants to them to go with a better way to pay – a way for them to go in control – confidently, securely and conveniently with Visa.
In the United States, two national television spots – “Let’s go” and “Aquarium” – premiered on March 4 during “American Idol” on FOX. “Let’s go,” which will introduce the campaign, portrays an optimistic view of life that focuses on the possibilities of a new day – from stepping outside your comfort zone to challenging yourself to do things differently – and positions Visa as the brand to help consumers achieve their dreams and ambitions.
Visa’s international markets will launch with a television commercial named “Gofesto.” The spot, which will be customized by each Visa region, takes viewers on a journey across the globe showing different people from different places enjoying what the world has to offer – from experiencing the great outdoors to taking simple trips to the supermarket. The spot reminds cardholders that life is not about collecting possessions, but more importantly, about collecting experiences.
Superfad is a brand-driven design and live action production company. A collective of designers, directors, animators, and artists, their mission is to see brands in unexpected ways and to express a brand’s voice in an undeniably original fashion.
Superfad was founded in 2001 and has produced award-winning work for many of the most respected brands worldwide. Honda, Sony, Target, Adidas, and AT&T are just a few of the companies who have turned to Superfad for inspired branding.
TBWAGlobal Director Media Arts – Lee Clow Executive Creative Director – Rob Schwartz Creative Director – Patrick O’Neill Associate Creative Director – Gage Clegg Associate Creative Director – Becca Morton Associate Creative Director – Jason Busa Executive Agency Producer – Guia Iacomin Associate Producer – Chris Spencer
Production Company: Paydirt
Director – Iain Mackenzie
Executive Producer – Jonathon Kerr
VFX/Design/Edit Company: Superfad
Executive Producer – Kevin Batten
Creative Director – Justin Leibow
Senior Art Director – Kevin Lau
Head of Production – Angela De Oliveira
Producer – Camille Labouchere
Editor – Charles Jensen
VFX Supervisor/Flame Artist – John Shirley
Audio House: PLAY
Sound Mixer – John Bolen
Music and Sound Design: Stimmung
Sound Designer – Gus Koven
Song by New Order