In a show of its conceptual and production design prowess, VFX and design company Mr. Wonderful recently worked on an effects-intensive spot for Reese’s Puffs Cereal called “Dance Video.”

All of the dance location sets for the music video shoot were shot against a greenscreen, requiring total scene replacement. Mr. Wonderful handled the previs and conceptual work to show the client what the CG stage would look like – stylized and complete with hip-hop flair and peanut butter and chocolate touches. To accomplish this, the team worked with Michael Dooney, a conceptual artist who had worked on “Teenage Mutant Ninja Turtles.”

The previs provided Director Steve Beck of Rhythm & Hues with detailed placements and choreography cues during the shoot at the Paramount Back Lot in Los Angeles. Mr. Wonderful then turned the back lot into a realistic cityscape and performed many sky replacements. Partner/Editor David Gioiella of sister company Northern Lights provided on-set supervision, as well as the edit.

CREDITS
Client: General Mills
Product: Reese’s Puffs Cereal
Spot Title/Airdate: “Dance Video” :30 & :20/June 2006

Advertising Agency: Saatchi & Saatchi New York Creative Director/Art Director: Pat Giles
Copywriter: Erik Mintz
Producer: Hafeez Saheed

Production Company: Rhythm & Hues/Los Angeles, CA
Director: Steve Beck
DP: David Darby
Executive Producer: Paul Babb
Producer: Joel Zimmerman
Where Shot: Paramount Back Lot/Los Angeles, CA

Editorial Company: Northern Lights Post/New York, NY
Editor: David Gioiella
Assistant Editor: Michael Novello
Executive Producer: Arthur Tremeau

Visual Effects Company: Mr. Wonderful/New York, NY Creative Director: Beirne Lowry Executive Producer: Damien Henderson Smoke Editor/Flame Artist: Christopher Harrison Flame Artist: Sean McLean CG Supervisor/TD: Ben Porcari CG Producer: Parrish Gust

Music Company: Pulse Music
Composers: Adam Anders & Joel Kipnis
Executive Producer: Dan Kuby

Sound Design Company: Northern Lights Post Sound Designer: Michael Novello

Audio Post Company: Sound Lounge
Mixer: Glen Landrum

Mr. Wonderful
135 West 27th Street New York, NY 10001
T: 212.457.6500
www.mrwonderful.tv