The Mill London have just completed the post on a beautiful new commercial for Landrover called ?‚àö√ë‚àö‚â§Go Beyond’s. Directed by MJZ Gold Cannes winnder Nicolai Fuglsig, this epic emotional journey takes the viewer through many different worlds, experiences and relationships.
Narrated by Ewan MacGregor, he explains that there is a fantasy place called ?‚àö√ë‚àö‚â§Beyond’s where there are no rules, where now is better that never and dare is better than don’st. That in this place called ?‚àö√ë‚àö‚â§Beyond’s the ordinary becomes the extraordinary and when you ?‚àö√ë‚àö‚â§go beyond’s your comfort zone or take a risk, then wonderful things will happen to you.
We follow the hero of our film watching these extraordinary events and inadvertently being caught up in the different experiences around him. We see magical cities and beautiful landscapes, where boys ride bareback through fields of cloud sheep, where people run naked in the rain into the sea and giant bubbles fall from the sky. A world where the heart rules the head and dirty is better than clean and today is never a repeat of yesterday.
The Mill team worked very closely with Nicolai and helped him realise and design every scene which all have a unique look. With 10 days on location this was a very intense CG piece with over 20 hours of grading and many 2nd passes.
With every scene requiring work and cosmetic beauty work, The Mill team worked tirelessly to achieve Nicolai vision. The film opens on a huge CG Michael Mann-esque city, which flips to a boy riding bare back through cloud sheep. The cloud sheep were very time consuming as they had to look like clouds and sheep! The 3D bubbles in the police raid scene and the CG butterflies were also among the most challenging elements.
Nicolai Fuglsig and The Mill team have created a beautiful film which is a worthy follow-up of the successful Sony ?‚àö√ë‚àö‚â§Balls’s campaign.
The Mill, London
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New York NY 10013
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