For History International, the image makers at ZONA Design, Inc. created and produced a :30 image spot that encourages each viewer to ‘Globalize Yourself’; To explore the lives, the cultures, the various histories that shape the world we share; To try and better understand the world peoples as what happens elsewhere on our planet profoundly impacts our daily lives here at home. The spot will begin airing in mid-August.
With more than 200 hours of original programming from around the world, History International provides viewers with an enriching mix of historical documentaries with a global focus, original short features, interviews with historians, and exclusive programs made or acquired in conjunction with its international partners.
To artfully make the network point, the ZONA creatives transitioned a series of images from diverse cultures – Russian, Tibetan, Peruvian, Aboriginal – and faces of African, Asian, Muslim and Hispanic men and women, one to the other, in the process weaving a global tapestry.
‘Each day the world seems to be getting smaller so we created a travelogue that we hoped would help viewers make the connection that, as the History International tagline states, what happens over there indeed matters over here,’ explained ZONA Creative Director/Designer Zoa Martinez. ‘ZONA was the original on-air designer for the network at its launch and has continued to be involved with the brand,’ continued Martinez.
Patalia Tate, Director of Marketing and On-Air Promotion, The History Channel Brand Group, added, “In this particular campaign ZONA created a solution to illustrate the network’s global brand in support of our position to ‘Globalize Yourself,’ and they did it beautifully.”
In addition to Creative Director/Designer Zoa Martinez, ZONA seasoned team, known for their distinctive and effective designs, included Executive Producer Dennis Fluet, Senior Designer Mark Lee, Designers Agnes Nowkowska and Youngha Park, Senior Composite Artist Andre Sam, Composite Artist Supara Sophnowasu and 3D Animator Fabien Leon. ZONA utilized Adobe After Effects, Photoshop and Illustrator, and NewTec Lightwave 3D in the execution of this project.
The final audio mix was engineered by Rob Kahn of RK Music/Mixology (New York, NY).
About ZONA Design
ZONA Design, founded in 1999, is an award winning multi-disciplined design agency creating results driven work that is bold and direct for all points of contact with the consumer in the general, Hispanic, and youth markets. The company portfolio includes high profile projects for Disney/ESPN Networks, AOL Time Warner Networks, 5Boro Skateboards, Discovery Communications, Encore Media Group, Rainbow Media Holdings, Chrysler, Dodge, and the various A&E Networks.
ZONA Design, Inc. is headquartered in the Empire State Building, 350 Fifth Avenue, Suite 321, New York, NY 10118. For additional information, or to see a reel, contact VP/Executive Producer Dennis Fluet at [email protected] or by phone at 212.244.2900. Visit the ZONA Design web site at www.zonadesign.com . ZONA Design is a certified Minority Woman Business Enterprise from the NYNJ Council (NMSDC) and New York City. ZONA Design is also a 2004 and 2005 Hispanic Trends Magazine Top 100 Entrepreneur.