For Agencia Tributaria, Spain Internal Revenue Service, and their agency Publicis (Madrid, Spain), FlickerLab created three :10 animated spots depicting individuals contemplating tax fraud and the ramifications of their acts on the population in general. The Fraude campaign, which includes Apartment, Mechanic and Executive, will air throughout Spain November and December of 2006. In Apartment, the owner of the flat mulls over the Idea of not declaring the rent she collects; In Mechanic the motorcycle repairman contemplates not providing an invoice, hence not declaring the Income on his taxes; and In Executive, the earnings graph in the boardroom clearly indicates a tremendously successful year, however, management considers not declaring all the firm profits on its taxes.
Each of the three scenarios makes the point that these loses to the tax base significantly impact the population at large as these monies are used to support public transportation, universities, museums, medical facilities, sports arenas, libraries, fire trucks and the like. Harold Ross, Founder/Creative Director of FlickerLab, the New York-based animation studio that created the spots explained the process, ‘For this project we fused a number of illustration styles into one with a slightly retro feel which we contemporized with the incorporation of photo-montage for the backgrounds. The animations focus on character and a lot had to happen in a little bit of time. We really relished the fun of cramming in a narrative and all that information in just :10 while still maintaining the animations’s sense of playfulness.’ Joel Marsden, Executive Producer/Animation Director of BUS Animation (Madrid), which represents FlickerLab for commercial work in Spain and is a division of the commercial production company BUS, added “Flickerlab was able to successfully mix a retro style with a modern twist to create the kind of iconic, classic campaign that the client wanted.”
The FlickerLab creative team, led by Director/Creative Director/Animation Director Director Harold Moss, included Executive Producer Karen Stewart; Designers Zartosht Soltani and Max Porter; 2D Animators/Storyboard Artists Phil Lockerby and Nikolay Nachev; After Effects Artists Craig Hubbard and Kat Llewellyn; Producer Franklin Zitter; and Sound Designer/Mixer Tom Lino. FlickerLab utilized Adobe After Effects and Photoshop, Macromedia Flash and Dreamweaver; Panic Transmit; PowerMac G5 Computers; iMac Intel Computers; Apple Display 20′ monitors; Dell Ultrasharp 24′ wide-screen displays; Wacom Intuos 3 tablets and Wacom Cintiq tablets in the execution of package. Representing BUS Pro (Madrid Spain) was Producer Joel Marsden.
About FlickerLab Founded in 1999 as a development, design and animation studio, today FlickerLab principals, long-term collaborators and strategic partners employ their skills, technology and industry experience on a variety of projects be they concept-to-screen development and production, or design and execution of commercials or broadcast promotions. In addition to high quality creative digital content development, FlickerLab works with clients to extend their project reach through advertising, Internet impact, online marketing, and merchandising. The company portfolio includes high profile work for media and entertainment companies including A&E Networks, Bravo, Comedy Central, Discovery Home, Disney Channel, HealthiNation, Lifetime, Lions Gate Productions, Michael Moore Productions, MTV, Nickelodeon, Planned Parenthood, The Cartoon Network and The WB, and product/service companies including Bassat Ogilvy, Continental Airlines, Grey Worldwide, Johnson & Johnson, McCann Erickson, Microsoft, Party City and Procter & Gamble, among many others. FlickerLab is headquartered at 7 West 18th Street, 4th floor, New York, NY 10011. For additional information, or to see a reel, contact Managing Partner/Executive Producer Tammy Walters at [email protected] or by phone at 212 560-9228. Visit the FlickerLab website at www.flickerlab.com