Encore Hollywood Posts”Horrifying” Campaign for Universal Studios

Encore Hollywood helped to set the tone for a ghoulish birthday party in providing post production services for a campaign promoting Halloween Horror Nights at Universal Studios theme parks in Florida and California. Arnold Ramm created an unusually creepy look for the 4-spot package, conceived by Los Angeles agency davidandgoliath, in which a quartet of creepsters celebrates the parks’s 16th annual event.

Ramm used a Spirit Datacine and a Da Vinci 2K color corrector to give film captured by Director Dean Karr and Cinematographer Checco Varese the look of an old-fashioned horror film. ‘We drained all of the color out of the film to create what I call a ?‚àö√ë‚àö‚â§moss and rust’s look,’ Ramm recalled. ‘The blacks were crushed and the shadows had a greenish tint. We then slowly dialed some of the color back in, letting it mix over the rusty background layer.’

The spot features the same cast of characters that has appeared in Horror Night spots in previous years, including a fiendish grandmother and a foul-looking mortician. In one of the current spots, the grizzly group sits down for birthday cake alongside a glass-topped casket in which someone has been buried alive.

Ramm used two telecine passes and eight power windows to make certain details in the scene stand out. ‘We brightened some areas and darkened others,’ noted Ramm. ‘We used a separate window on the live victim in the coffin so that you can see the sweat on his face.’

About Encore Hollywood

Encore Hollywood has been providing clients with quality service since its inception in 1985, while consistently remaining on the forefront of technological upgrades and advancements. The combination of award winning engineering, state-of-the-art technology and some of the most respected artists in the industry makes Encore Hollywood a one-stop-shopping destination for High Definition and Standard Definition telecine, on-line editing, and visual effects (2D and CGI).

Encore Hollywood specializes in video post-production and visual effects for Episodic Television and MOW’s, Commercials, Music Videos, and Feature Films. Encore recently opened a state-of-the-art theater for Digital Intermediate color correction

www.encorehollywood.com




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