Anonymous’ Garth Davis Gives Five For Halifax

Anonymous’ Garth Davis delivers a visually astounding, gravity defying :60 masterpiece for Halifax via Delaney Lund Knox Warren & Partners.

Employees running from all directions converge in a mall creating a staircase of co-workers to hand-deliver a customer’s Current Account reward.

Next, the dedicated Halifax workers pile on, constructing duel sky-high pyramids, to reach a customer on the third floor of a high rise. In a superhuman attempt to catch a customer in a crowd, they create a highway of human posts to run along. Davis makes the herculean acts look effortless, proving Halifax’s unyielding dedication towards its customer base.

About Anonymous Content:
Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.

Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry’s most respected entertainment and branded content. In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access.

Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.

Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels.

The firm is currently in production of an impressive slate of highly-anticipated feature films and is responsible for producing films such as Babel and Eternal Sunshine of the Spotless Mind. Its commercial arm has been part of many of the industry’s most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.

The Creds:
Client: Halifax
Spots Title: Giving 5
Air Date: February 2009

Agency: Delaney Lund Knox Warren & Partners
Creative(s): Remco Graham, Richard Holmes
Senior Producer: Christian Lobo
Production Assistant (s): Greg Kates, Kira Lipscombe

Prod Company: Anonymous Content @ Independent
Director: Garth Davis
EP: Chris Barrett (Anonymous Content @ Independent)
EP/Head of Commercials: Dave Morrison (Anonymous)
Producer: Karen Sproul

Service Prod Company: Automatic Films
Local Producer: Declan Cahill

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