The Mill has announced plans to open a major facility in Santa Monica, Los Angeles. The move will make the company the first post-production company to operate in three global locations for commercials production: London, New York and now Los Angeles.
The Mill opened their New York office in 2002 with a team of six. It now comprises a core team of 70 housed in 15,000 square square foot Soho facility. The Mill London is based in Soho, the heart of London’s advertising industry. Since opening in 1990 it has grown into a 30,000 square foot production facility with over 200 staff. The London office houses 11 Flame suites, 3 short turn-around Smoke suites, two Spirit Datacine machines and a CGI department with up to 40 workstations running a variety of software solutions.
At least 12 professional and technical staff will work in the Los Angeles office from the outset. Most of the key staff relocating to Los Angeles are well known to Los Angeles’ directors, editors and agencies and the full team will be announced later in the year.
Earlier this year, The Mill was named as the world Number 1 Facility by Shots magazine, the key global publication for the advertising industry. The Mill has worked on numerous award-winning productions include work for Sony PlayStation, Honda and Guinness. It remains the only UK visual effects company to win an Academy Award (Gladiator, 2001).
The new office in Santa Monica is due to open for business in January of next year and will be staffed by key creatives relocated from London and New York as well as local talent.
Robin Shenfield, co-founder and Chief Executive of The Mill, said:
‘We have so many advertising agencies, production companies and editorial clients already focused on these cities that it makes absolute sense to locate ourselves in the same place. Creative advertising still relies on a great deal of personal interaction. There are some things that simply cannot be done as well without being there.
‘The feedback we have had from clients on the West Coast is that there is a real appetite for a more European look, particularly in terms of compositing. That has very much been our experience in New York and we anticipate that to be the case on the West Coast.’
The Mill also owns BEAM.TV , the leading global advertising distribution business which uses the internet to immediately deliver digital advertising across different platforms and countries. BEAM.TV helped pioneer the digital asset management industry and has become the world leading choice for online distribution.
About The Mill
The Mill is a world-leading visual effects company with bases in the globe most important advertising centres ?‚àö√ë‚àö¬® London and New York. We also have a network of in-house agency-based facilities, called Mini-Mill’s, which deliver Mill expertise with in-house convenience. The Mill compliments these services with BEAM.TV ?‚àö√ë‚àö¬® an internationally-acclaimed, high-bandwidth, digital asset management system for content storing and sharing of all advertising and production materials. All four elements work together to fulfil every possible post production requirement to the utmost standard.
The Mill, London
40-41 Great Marlborough Street
Soho, London W1F 7JQ
+44 20 7287 4041
The Mill, New York
451 Broadway 5th floor
New York NY 10013
+1 212 337 3210